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U.S. consumers' shopping behavior for meal needs 2013

This statistic displays the results of a survey which investigated the opportunities and challenges of in-store deli/prepared food offerings. More than 2,500 U.S. shoppers were polled regarding the type of food/ingredients they generally buy for their meal needs from their local supermarkets. Some 62 percent of survey respondents indicated to purchase both ingredients and deli/prepared food items in order to satisfy their meal cravings.

When shopping your local supermarket, what do you generally do for your meal needs?

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Release date

February 2014


United States

Survey time period

November 22 to 25, 2013

Number of respondents

more than 2,500

Special properties

U.S. consumers

Method of interview

Online panel

Supplementary notes

The original source does not provide any information regarding the age of the respondents.

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Statistics on "Deli foods"

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