In 2018, the leading FMCG brand in the Philippines was Lucky Me, an instant noodle product reaching about 812 million consumer points. The next household FMCG brand most chosen by consumers in the country was the coffee brand Nescafe.
Leading FMCG brands in the Philippines in 2018, by consumer reach points
(in millions)
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Statistics on "FMCG retail industry in the Philippines"
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Kantar Worldpanel. (June 11, 2019). Leading FMCG brands in the Philippines in 2018, by consumer reach points (in millions) [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/
Kantar Worldpanel. "Leading FMCG brands in the Philippines in 2018, by consumer reach points (in millions)." Chart. June 11, 2019. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/
Kantar Worldpanel. (2019). Leading FMCG brands in the Philippines in 2018, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/
Kantar Worldpanel. "Leading Fmcg Brands in The Philippines in 2018, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 11 Jun 2019, https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/
Kantar Worldpanel, Leading FMCG brands in the Philippines in 2018, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/ (last visited April 04, 2020)
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