In 2021, the leading FMCG brand in the Philippines was Lucky Me, an instant noodle product reaching about 778 million consumer points. The next household FMCG brand most chosen by consumers in the country was Silver Swan.
Leading FMCG brands in the Philippines in 2021, by consumer reach points (in millions)
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Statistics on FMCG market in the Philippines
Overview
5
- Premium Statistic Major FMCG products Philippines 2021, by value growth
- Premium Statistic Major FMCG products Philippines 2021, by volume growth
- Premium Statistic Contribution of FMCG sectors to total FMCG value Philippines 2021
- Premium Statistic Growth rate FMCG value Philippines 2021, by segment
- Premium Statistic Average spending per trip on FMCG Philippines 2021, by type
Retail channels
5
- Premium Statistic Major FMCG sales channels Philippines 2021, by market share
- Premium Statistic Retail sales share FMCG goods Philippines 2021, by channel
- Premium Statistic Value contribution of sales channels to total FMCG Philippines 2021
- Premium Statistic Growth rate of FMCG channels based on value Philippines 2021
- Premium Statistic Major retailers in FMCG in the Philippines 2021, by value share
Food and drinks
5
- Premium Statistic Food and beverage retail sales value Philippines 2016-2021
- Premium Statistic Sales volume of the food market in the Philippines 2021, by type
- Premium Statistic Food retail sales value Philippines 2021, by outlet type
- Premium Statistic Major packaged food brands Philippines 2021, by index score
- Premium Statistic YOY growth rate beverage segment value Philippines 2020-2021
Milk and milk products
6
- Premium Statistic Production volume milk and milk products Philippines 2012-2022
- Premium Statistic Import volume of milk and cream Philippines 2021, by type
- Premium Statistic Export volume milk and milk products Philippines 2018-2022
- Premium Statistic Import volume dairy products Philippines 2016-2021
- Premium Statistic Export volume dairy products Philippines 2021, by type
- Premium Statistic Sources of dairy imports Philippines 2021, by import volume
Personal care
8
- Premium Statistic YoY value growth personal care segment Philippines Q1 2020-Q2 2021
- Premium Statistic Import value of perfumed bath salts and other bath preparations Philippines 2017-2021
- Premium Statistic Export value perfumed bath salts and other bath preparations Philippines 2017-2021
- Premium Statistic Import value of personal deodorants and antiperspirants Philippines 2017-2021
- Premium Statistic Export value of deodorants and antiperspirants Philippines 2017-2021
- Premium Statistic Value of cosmetic imports Philippines 2021, by trade partner
- Premium Statistic Value of cosmetic exports Philippines 2021, by trade partner
- Premium Statistic Major personal care brands Philippines 2021, by index score
Apparel
4
- Premium Statistic Export value of articles of apparel and clothing accessories Philippines 2019-2021
- Premium Statistic Import value apparel, clothing accessories and fur skin Philippines 2017-2020
- Premium Statistic Export value of apparel, clothing accessories and fur skin Philippines 2017-2021
- Premium Statistic Major fashion retailers Philippines 2020, by index score
Brand preference
7
- Premium Statistic FMCG brand preference in the Philippines 2021, by penetration rate
- Premium Statistic FMCG brand preferences Philippines 2021, by consumer reach points
- Premium Statistic Beverage brand preference in the Philippines 2021, by penetration rate
- Premium Statistic Dairy & dairy substitute brand preference Philippines 2021, by penetration rate
- Premium Statistic Food brand preference in the Philippines 2021, by penetration rate
- Premium Statistic Home care brand preference in the Philippines 2021, by penetration rate
- Premium Statistic Health and beauty brand preference in the Philippines 2021, by penetration rate
Consumer behavior
5
- Premium Statistic Purchase frequency on fast moving consumer goods Philippines 2021, by product
- Premium Statistic Average spending per trip for FMCG Philippines 2021, by region
- Premium Statistic Average purchase frequency on FMCG products Philippines 2021, by region
- Premium Statistic Change rate of shopping occasions in FMCG sales channels Philippines 2021, by type
- Premium Statistic Change rate of spending value in FMCG sales channels Philippines 2021, by type
Further related statistics
17
- UK: subscribers to leading FMCG Corporate brands on YouTube channels 2021
- UK: subscribers to leading confectionery brands on YouTube channels 2021
- Share of Russians willing to buy private label goods 2019, by product
- Leading FMCG brands ranked by frequency purchased in the United Kingdom (UK) 2021
- Leading FMCG brands in La Rioja Spain 2014
- Leading FMCG brands in Murcia Spain 2014
- Leading FMCG brands' household penetration rate in Spain 2019
- Leading FMCG brands' household penetration in the United Kingdom (UK) 2021
- Leading FMCG brands in the United States 2015, based on consumer reach
- Leading FMCG brands in Navarre Spain 2014
- Most popular FMCG brands' household penetration in China 2021
- Leading food brands by penetration rate Spain 2018
- UK: subscribers to leading dairy brands on YouTube channels 2021
- Leading beverage brands in Spain 2020
- Leading FMCG brands in the United Kingdom (UK) 2020, by consumer reach
- Most used family-size icecream brands South Korea 2021
- Most used milk brands South Korea 2021
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Statistics
- UK: subscribers to leading FMCG Corporate brands on YouTube channels 2021
- UK: subscribers to leading confectionery brands on YouTube channels 2021
- Share of Russians willing to buy private label goods 2019, by product
- Leading FMCG brands ranked by frequency purchased in the United Kingdom (UK) 2021
- Leading FMCG brands in La Rioja Spain 2014
- Leading FMCG brands in Murcia Spain 2014
- Leading FMCG brands' household penetration rate in Spain 2019
- Leading FMCG brands' household penetration in the United Kingdom (UK) 2021
- Leading FMCG brands in the United States 2015, based on consumer reach
- Leading FMCG brands in Navarre Spain 2014
- Most popular FMCG brands' household penetration in China 2021
- Leading food brands by penetration rate Spain 2018
- UK: subscribers to leading dairy brands on YouTube channels 2021
- Leading beverage brands in Spain 2020
- Leading FMCG brands in the United Kingdom (UK) 2020, by consumer reach
- Most used family-size icecream brands South Korea 2021
- Most used milk brands South Korea 2021
Kantar Worldpanel. (June 29, 2022). Leading FMCG brands in the Philippines in 2021, by consumer reach points (in millions) [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/
Kantar Worldpanel. "Leading FMCG brands in the Philippines in 2021, by consumer reach points (in millions)." Chart. June 29, 2022. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/
Kantar Worldpanel. (2022). Leading FMCG brands in the Philippines in 2021, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/
Kantar Worldpanel. "Leading Fmcg Brands in The Philippines in 2021, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/
Kantar Worldpanel, Leading FMCG brands in the Philippines in 2021, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/ (last visited February 07, 2023)
Leading FMCG brands in the Philippines in 2021, by consumer reach points (in millions) [Graph], Kantar Worldpanel, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/1060221/philippines-preferred-fmcg-brands-consumer-reach-points/