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FMCG brand preferences Philippines 2021, by consumer reach points

Published by Statista Research Department, Jul 7, 2022
In 2021, the leading FMCG brand in the Philippines was Lucky Me, an instant noodle product reaching about 778 million consumer points. The next household FMCG brand most chosen by consumers in the country was Silver Swan.

Leading FMCG brands in the Philippines in 2021, by consumer reach points (in millions)

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Release date

June 2022

Region

Philippines

Survey time period

2021

Supplementary notes

Consumer reach points measures the penetration and frequency of households buying a brand.

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Statistics on " FMCG market in the Philippines "

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Statistics on FMCG market in the Philippines

Overview

5

Retail channels

5

Food and drinks

5

Milk and milk products

6

Personal care

8

Apparel

4

Brand preference

7

Consumer behavior

5

Further related statistics

17

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Topics

FMCG market in the PhilippinesOrganic food market in the U.S. Specialty Foods MarketFood retail industry in the PhilippinesCoronavirus (COVID-19) pandemic in the Philippines
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