Grocery shoppers using discounters as their main store in Great Britain 2011-2014

Share of grocery shoppers using food discounters as their main store in Great Britain from January 2011 to January 2014

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Source

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Release date

March 2014

Region

United Kingdom (Great Britain)

Survey time period

January 2011 to 2014

Number of respondents

12,000*

Special properties

All British grocery shoppers

Supplementary notes

* Exact number of respondents to survey not given. IGD's tracking programme methodology however states 12,000 British grocery shoppers.

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