Shoppers who prefer not to be seen in discounters in the United Kingdom 2014, by age

This survey shows the percentage of respondents who would rather people did not see them shopping in discounters by age, according to a survey published March 2014. Of respondents aged 35 to 44, 11 percent agreed they would prefer not to be seen shopping in discounters, while 6 percent of the same age group strongly agreed.

Percentage of shoppers who agree with the statement: "I would rather people didn't see me shopping in discounters"

Age of shopperStrongly agreeAgree
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Release date

March 2014


United Kingdom

Survey time period


Number of respondents

1,000 respondents

Age group

18 years and older

Special properties


Method of interview

Online interview

Supplementary notes

* Exact dates of survey not given
Quota sample nationally representative of gender, age, social grade and geography

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Statistics on "Discount stores in the UK"

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