U.S. consumers' frequency of checking nutritional facts on processed meats 2013

Consumers' frequency of checking nutritional facts on processed meats in the United States in 2013

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Release date

February 2014

Region

United States

Survey time period

November 2013

Number of respondents

1,406 respondents

Age group

18 years and older

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

* Survey respondents had to meet the following requirements to participate in the survey:
Primary or equally shared responsibility for food shopping.
Not adhere to a vegetarian or vegan lifestyle.

The Power of Meat report is available for purchase on the Food Marketing Institute website.

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