According to this survey by Kantar, 4.6 million people in the United Kingdom are consuming 'Rum (White, Dark, Golden Or Flavoured/Spiced)' with a frequency level of 'Less than once a month' in 2022. In contrast, 823.74 thousand people have a frequency level of 'Once a week or more'.
Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2022, by frequency
(in 1,000s)
Frequency of use
Number of people in thousands
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Kantar. (August 1, 2023). Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
Kantar. "Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
Kantar. (2023). Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
Kantar. "Number of Consumers of 'rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (Gb) 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/
Kantar, Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/ (last visited July 27, 2024)
Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/