This statistic shows the frequency of Scotch whisky usage in Great Britain from 2013 to 2019. In 2019, an estimated 1.47 million people were 'heavy' Scotch whisky users, this was a slight increase from the previous year.
Number of people using Scotch whisky in Great Britain from 2013 to 2019, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed Scotch whisky either "10 or more in last week", "5 to 9 in last week" or "3 or 4 in last week" - Medium users consumed Scotch whisky either "1 or 2 in last week" or "3 or more in last month" - Light users consumed Scotch whisky either "1 or 2 in last month" or "none in last month."
Figures estimated by the source on the basis of survey responses. ** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
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Kantar Media. (June 9, 2020). Number of people using Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/302254/scotch-whisky-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s)." Chart. June 9, 2020. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/302254/scotch-whisky-usage-by-user-type-in-the-uk/
Kantar Media. (2020). Number of people using Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/302254/scotch-whisky-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using Scotch Whisky in Great Britain from 2013 to 2019, by User Type (in 1,000s)." Statista, Statista Inc., 9 Jun 2020, https://www.statista.com/statistics/302254/scotch-whisky-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302254/scotch-whisky-usage-by-user-type-in-the-uk/ (last visited May 18, 2022)
