Leading brands of dark rum in Great Britain 2021, by number of users

Published by Statista Research Department, Dec 20, 2023
The number of people in Great Britain who consumed Captain Morgan rum amounted to around 2.6 million users in 2021. Morgan's Spiced was the second most popular brand of dark & golden rum, with around 1.9 million users.

Brands of dark & golden rum ranked by number of users in Great Britain in 2021 (in 1,000s)

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Release date

July 2022

Region

United Kingdom (Great Britain)

Survey time period

2021

Number of respondents

24,024 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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