The number of people in Great Britain who consumed Captain Morgan rum amounted to around 2.5 million users in 2020. Captain Morgan was the second most popular brand of dark & golden rum, with around 1.9 million users. The latter brand saw an increase of roughly 300 thousand users since 2019. The third-ranked Bacardi saw a significant decrease in its consumers.
Brands of dark & golden rum ranked by number of users in Great Britain from 2018 to 2020
(in 1,000s)
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Kantar Media. (June 13, 2021). Brands of dark & golden rum ranked by number of users in Great Britain from 2018 to 2020 (in 1,000s) [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/
Kantar Media. "Brands of dark & golden rum ranked by number of users in Great Britain from 2018 to 2020 (in 1,000s)." Chart. June 13, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/
Kantar Media. (2021). Brands of dark & golden rum ranked by number of users in Great Britain from 2018 to 2020 (in 1,000s). Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/
Kantar Media. "Brands of Dark & Golden Rum Ranked by Number of Users in Great Britain from 2018 to 2020 (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/
Kantar Media, Brands of dark & golden rum ranked by number of users in Great Britain from 2018 to 2020 (in 1,000s) Statista, https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/ (last visited August 15, 2022)
