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Leading brands of dark rum in Great Britain 2018-2019, by number of users

Published by Statista Research Department, Sep 4, 2020
The number of people in Great Britain who consumed Bacardi rum more than tripled between 2018 and 2019. At an estimated 2.3 million users in 2019, it replaced Captain Morgan as most popular brand of dark & golden rum. The latter brand saw a decrease of roughly 300 thousand users in this time period. The third-ranked Morgan's Spiced saw a slight increase in its consumers.

Brands of dark & golden rum ranked by number of users in Great Britain from 2018 to 2019 (in 1,000s)

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Source

Release date

June 2020

Region

United Kingdom (Great Britain)

Survey time period

January 2018 to December 2019

Number of respondents

24,006*

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
Number of respondents: n (2018) = 24.191; n (2019) = 24.006.

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