This statistic shows the frequency of white, dark and golden rum usage in Great Britain in 2018. In this year an estimated 1.4 million people in the UK were 'heavy' white rum users.
Number of people using white, dark and golden rum in Great Britain (UK) in 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed white rum either "10 or more in last week", "5 to 9 in last week", "3 or 4 in last week" or "1 or 2 in last week" - Medium users consumed white rum "1 or 2 in last month" or "3 or more in last month" - Light users consumed white rum "none in last month."
Figures estimated by the source on the basis of survey responses.
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Kantar Media. (June 12, 2019). Number of people using white, dark and golden rum in Great Britain (UK) in 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved July 09, 2020, from https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using white, dark and golden rum in Great Britain (UK) in 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed July 09, 2020. https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of people using white, dark and golden rum in Great Britain (UK) in 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: July 09, 2020. https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using White, Dark and Golden Rum in Great Britain (Uk) in 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using white, dark and golden rum in Great Britain (UK) in 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/ (last visited July 09, 2020)
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