This statistic shows the frequency of white, dark and golden rum usage in Great Britain in 2020. In that year, an estimated 2.08 million people in the UK were 'heavy' white rum consumers.
Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed white rum either "10 or more in last week", "5 to 9 in last week", "3 or 4 in last week" or "1 or 2 in last week" - Medium users consumed white rum "1 or 2 in last month" or "3 or more in last month" - Light users consumed white rum "none in last month."
Figures estimated by the source on the basis of survey responses.
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Kantar Media. (July 23, 2021). Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s)." Chart. July 23, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar Media. (2021). Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using White, Dark and Golden Rum in Great Britain (Uk) in 2020, by User Type (in 1,000s)." Statista, Statista Inc., 23 Jul 2021, https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302270/white-rum-usage-by-user-type-in-the-uk/ (last visited June 30, 2022)
