This statistic shows the frequency of malt whisky usage in Great Britain from 2013 to 2018. In 2018, an estimated 2.2 million people were 'heavy' malt whisky users. This was a slight decrease from the previous year.
Number of people using malt whisky in Great Britain from 2013 to 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed Scotch whisky either "5 or more in last week", "3 or 4 in last week", "1 or 2 in last week" or "3 or more in last month" - Medium users consumed Scotch whisky either "1 or 2 in last month" - Light users consumed Scotch whisky "none in last month."
Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
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Kantar Media. (June 12, 2019). Number of people using malt whisky in Great Britain from 2013 to 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved June 06, 2020, from https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using malt whisky in Great Britain from 2013 to 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed June 06, 2020. https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of people using malt whisky in Great Britain from 2013 to 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: June 06, 2020. https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using Malt Whisky in Great Britain from 2013 to 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using malt whisky in Great Britain from 2013 to 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/ (last visited June 06, 2020)
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