This statistic shows the frequency of malt whisky usage in Great Britain from 2013 to 2019. In 2019, an estimated 2.1 million people were 'heavy' malt whisky users. This was a slight decrease from the previous year.
Number of people using malt whisky in Great Britain from 2013 to 2019, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed Scotch whisky either "5 or more in last week", "3 or 4 in last week", "1 or 2 in last week" or "3 or more in last month" - Medium users consumed Scotch whisky either "1 or 2 in last month" - Light users consumed Scotch whisky "none in last month."
Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Kantar Media. (June 9, 2020). Number of people using malt whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using malt whisky in Great Britain from 2013 to 2019, by user type (in 1,000s)." Chart. June 9, 2020. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/
Kantar Media. (2020). Number of people using malt whisky in Great Britain from 2013 to 2019, by user type (in 1,000s). Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using Malt Whisky in Great Britain from 2013 to 2019, by User Type (in 1,000s)." Statista, Statista Inc., 9 Jun 2020, https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using malt whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302259/malt-whisky-usage-by-user-type-in-the-uk/ (last visited May 27, 2022)
