This statistic shows the frequency of dark and golden rum usage in Great Britain from 2015 to 2018. In 2018, an estimated 1.4 million people in Great Britain were 'heavy' rum users.
Number of people using white, dark and golden rum in Great Britain from 2015 to 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed girum n either "10 or more in last week", "5 to 9 in last week", "3 or 4 in last week" or "1 or 2 in last week" - Medium users consumed rum "1 or 2 in last month" or "3 or more in last month" - Light users consumed rum "none in last month."
Figures estimated by the source on the basis of survey responses. ** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2016) = 24,845; n (2016) = 24,191
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Kantar Media. (June 12, 2019). Number of people using white, dark and golden rum in Great Britain from 2015 to 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved June 03, 2020, from https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using white, dark and golden rum in Great Britain from 2015 to 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed June 03, 2020. https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of people using white, dark and golden rum in Great Britain from 2015 to 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: June 03, 2020. https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using White, Dark and Golden Rum in Great Britain from 2015 to 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using white, dark and golden rum in Great Britain from 2015 to 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/ (last visited June 03, 2020)
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