This statistic shows the frequency of dark and golden rum usage in Great Britain from 2015 to 2020. In 2020, an estimated 2.08 million people in Great Britain were 'heavy' rum users.
Number of people using white, dark and golden rum in Great Britain from 2015 to 2020, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed girum n either "10 or more in last week", "5 to 9 in last week", "3 or 4 in last week" or "1 or 2 in last week" - Medium users consumed rum "1 or 2 in last month" or "3 or more in last month" - Light users consumed rum "none in last month."
Figures estimated by the source on the basis of survey responses.
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Kantar Media. (July 23, 2021). Number of people using white, dark and golden rum in Great Britain from 2015 to 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using white, dark and golden rum in Great Britain from 2015 to 2020, by user type (in 1,000s)." Chart. July 23, 2021. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar Media. (2021). Number of people using white, dark and golden rum in Great Britain from 2015 to 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using White, Dark and Golden Rum in Great Britain from 2015 to 2020, by User Type (in 1,000s)." Statista, Statista Inc., 23 Jul 2021, https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using white, dark and golden rum in Great Britain from 2015 to 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/ (last visited June 29, 2022)
