Facebook penetration rate in the Netherlands 2012-2018

What is the Facebook user penetration in the Netherlands? As of 2018, roughly 72 percent of Dutch respondents aged 15 to 19 years old used Facebook as opposed to 89 percent of 20- to-39-year-olds. This is higher than the predictions shown here, which were calculated in 2014 and show the share of Internet users who use Facebook at least once a month. When looking at the share of Facebook users compared to the population in the Netherlands, however, the penetration rate of Facebook was 56.9 percent at the end of 2018.

Facebook popular but for how long?

Compared to other social media platforms, Facebook ranked as the second most popular social network among Dutch Millennials. Downloads of the Facebook app in the Netherlands, however, saw a decline in recent years, especially via the Google Play Store.

Multiple reasons for the decline in time spent on Facebook

As of 2018, roughly 44 percent of the respondents indicated they agreed with the statement that said they spend less time on Facebook than they used to. According to the source, this is mainly because Facebook is too time-consuming and they would rather spend time on work, the household or friends "in real life". Privacy concerns after the scandal of Cambridge Analytica in early 2018 also could have played a part.

Facebook penetration forecast in the Netherlands in 2012 and 2013 with a forecast from 2014 to 2018

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Release date

June 2014



Survey time period

2012 to 2018

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