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Social media usage in Hungary - statistics & facts

Constant technological advancements are reshaping numerous aspects of people’s lives, including the way they spend their free time, consume news, and keep in touch with their friends and family. In 2020, 87.5 percent of Hungarians were internet users, and since social media usage became one of the most popular online activities, the majority of connected citizens also had accounts on social networks.

In 2020, 87 percent of Hungarian internet users had a Facebook account, making it the most widely used social network in the country. The Hungarian version of Facebook was launched in 2008 and quickly gained popularity. Its use was so extensive and an almost essential part of people’s everyday lives that for many it became the primary channel of communication. In 2020, when asked about the main reason for using Facebook, most of the respondents stated that keeping up with current events and getting all kinds of information about their acquaintances were the biggest advantages.

While using Facebook is common in most age groups, Instagram usage seems to be more typical for the younger generation of Hungarians. Even if Instagram, the primarily photo-sharing platform, is used by a smaller number of people than Facebook, in recent years it has become an inevitable marketing channel, not to mention the evergrowing role of influencers.

According to a study, in 2020, the majority of young Hungarians chose their favorite influencers based on how entertaining the content was that they shared. Compared to other countries, Hungarian influencers had a considerably high engagement rate on Instagram in 2020, especially the ones with under five thousand followers. In recent years, TikTok has also developed into an important platform for Hungarian influencers, with Jázmin Hollósi and Milán Szender having the biggest number of followers in May 2020. At the same time, Lara Schobert was estimated to have the highest earnings per uploaded TikTok video, ranging from 66 to 164 thousand forints.

Interesting statistics

In the following 7 chapters, you will quickly find the 39 most important statistics relating to "Social media usage in Hungary".

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