Motivations for oral care product purchase in the United Kingdom (UK) 2013

The statistic shows the leading five reasons consumers in the United Kingdom gave for their most recent oral care product purchase. According to the 2013 survey, 35 percent said they bought the product was a usual purchase bought out of habit.

Leading reasons for consumers recent purchases of oral care products in the United Kingdom (UK) in 2013

Share of respondents
Usual purchase35%
Low price24%
Value for money24%
On offer20%
Health/dental claims20%
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Source

Release date

January 2014

Region

United Kingdom

Survey time period

Novermber 2013

Number of respondents

450 respondents

Special properties

oral care category buyers

Supplementary notes

Publication date unknown

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