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U.S. household expenditure on laundry and cleaning supplies 2007-2019

In 2018, the average expenditure on laundry and cleaning supplies in the United States amounted to 185.30 U.S. dollars per consumer unit. In comparison, the country's average expenditure on laundry and cleaning supplies amounted to 147.55 U.S. dollars per consumer unit in 2014.

U.S. Laundry and Cleaning Market

The cleaning industry can be roughly divided into residential, commercial, specialty, and laundry services. In 2018, laundry care and household cleaner products had sales totaling approximately 1.4 and 1.04 billion U.S. dollars, respectively. Consumers are increasingly conscious of the chemicals used in their homes; 17 percent of consumers from the United States stated that they always looked out for ecofriendly labels when buying cleaning and laundry products. Laundry care and cleaning supplies are comprised of several different products. Laundry prewash and additives and all-purpose cleaner/disinfectant are some of the best-selling products in this segment. Clorox Company and Colgate are some of the leading all-purpose cleaning supplies companies in the United States. Proctor & Gamble was the top ranked laundry detergent vendor in the United States as of 2018.

Average annual expenditure on laundry and cleaning supplies per consumer unit in the United States from 2007 to 2019 (in U.S. dollars)*

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Release date

October 2020


United States

Survey time period

2007 to 2019

Supplementary notes

* A consumer unit consists of any of the following: (1) All members of a particular household who are related by blood, marriage, adoption, or other legal arrangements; (2) a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or (3) two or more persons living together who use their incomes to make joint expenditure decisions. Financial independence is determined by spending behavior with regard to the three major expense categories: Housing, food, and other living expenses. To be considered financially independent, the respondent must provide at least two of the three major expenditure categories, either entirely or in part.

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Statistics on "Cleaning products industry in the U.S."

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