U.S. household expenditure on laundry and cleaning supplies 2007-2018

In 2018, the average expenditure on laundry and cleaning supplies in the United States amounted to 183.79 U.S. dollars per consumer unit. In comparison, the country's average expenditure on laundry and cleaning supplies amounted to 147.55 U.S. dollars per consumer unit in 2014.

U.S. Laundry and Cleaning Market

The cleaning industry can be roughly divided into residential, commercial, specialty, and laundry services. In 2018, laundry care and household cleaner products had sales totaling approximately 1.4 and 1.04 billion U.S. dollars, respectively. Consumers are increasingly conscious of the chemicals used in their homes; 17 percent of consumers from the United States stated that they always looked out for ecofriendly labels when buying cleaning and laundry products. Laundry care and cleaning supplies are comprised of several different products. Laundry prewash and additives and all-purpose cleaner/disinfectant are some of the best-selling products in this segment. Clorox Company and Colgate are some of the leading all-purpose cleaning supplies companies in the United States. Proctor & Gamble was the top ranked laundry detergent vendor in the United States as of 2018.