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Advertising spending of selected credit card issuers in the United States in 2016 (in million U.S. dollars)

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Ad spend of selected credit card issuers in the U.S. 2016 The statistic show data on the advertising spending of selected credit card issuers in the United States in 2016. Bank of America spent 92 million U.S. dollars on measured media advertising of its credit cards in 2016. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2016, it held assets worth 2.19 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The statistic show data on the advertising spending of selected credit card issuers in the United States in 2016. Bank of America spent 92 million U.S. dollars on measured media advertising of its credit cards in 2016. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2016, it held assets worth 2.19 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
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Release date
June 2017
Region
United States
Survey time period
2016
Special properties
measured media spending for companies’ credit cards; excludes intenret and direct mail; excludes Master Card Inc. and Visa Inc.
Supplementary notes
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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