The statistic show data on the advertising spending of selected credit card issuers in the United States in 2017. Bank of America spent 14 million U.S. dollars on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
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Ad spend of selected credit card issuers in the U.S. 2017
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Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)
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The statistic show data on the advertising spending of selected credit card issuers in the United States in 2017. Bank of America spent 14 million U.S. dollars on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
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The statistic show data on the advertising spending of selected credit card issuers in the United States in 2017. Bank of America spent 14 million U.S. dollars on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
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- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media spending on companies' credit cards; excludes internet and direct mail; excludes Master Card Inc. and Visa Inc.
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media spending on companies' credit cards; excludes internet and direct mail; excludes Master Card Inc. and Visa Inc.
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "Bank of America"
- Global overview
The most important statistics
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- Leading banks worldwide in 2018, by revenue from investment banking (in million U.S. dollars)Largest banks globally 2018, by revenue from investment banking
- Revenue of largest investment banks worldwide, by product group as of January 2017 (in million U.S. dollars)Revenue of global investment banks globally, by product group 2017
- Leading banks worldwide as of May 2018, by market capitalization (in billion U.S. dollars)Leading banks globally by market capitalization 2018
- Leading private banks worldwide in 2017, by assets under management (in billion U.S. dollars)Leading global private banks 2017, by assets under management
- Leading banks worldwide in 2016, by tier 1 capital (in billion U.S. dollars)Leading global banks 2016, by tier 1 capital
- U.S. banking
The most important statistics
- Number of FDIC-insured commercial banks in the United States from 2002 to 2017Number of FDIC-insured commercial banks in the U.S. 2002-2017
- Largest banks worldwide as of December 2017, by total assets (in billion U.S. dollars)Leading banks globally 2017, by assets
- Leading banks in the United States as of December 31, 2017, by number of employeesLeading banks in the U.S. 2017, by number of employees
- Largest banks in the United States as of January 2018, by market capitalization (in billion U.S. dollars)Leading U.S. banks 2018, by market cap
- Level of trust in banks in the United States in 2017, by typeLevel of trust in banks in the U.S. 2017, by type
- Key figures
The most important statistics
- Total assets of Bank of America from 2009 to 2017 (in billion U.S. dollars)Total assets of Bank of America 2009-2017
- Total assets of Bank of America from 2014 to 2017, by region (in billion U.S. dollars)Total assets of Bank of America 2014-2017, by region
- Revenue net of interest expense of Bank of America in 2017, by region (billion U.S. dollars)Revenue net of interest expense of Bank of America 2017, by region
- Net income of Bank of America from 2009 to 2017 (in billion U.S. dollars)Net income of Bank of America 2009-2017
- Tier 1 capital ratio at Bank of America from 2009 to 2017Tier 1 capital ratio at Bank of America 2009-2017
- Quarterly revenue net of interest expense of Bank of America from 1st quarter 2015 to 4thquarter 2018 (in billion U.S. dollars)Bank of America: revenue net of interest expense 2015-2018
- Quarterly net income of Bank of America from 1st quarter 2017 to 4th quarter 2018 (in million U.S. dollars)Bank of America: quarterly net income 2017-2018
- Quarterly net interest income of Bank of America from 1st quarter 2015 to 4th quarter 2018 (in billion U.S. dollars)Bank of America: quarterly net interest income 2015-2018
- Miscellaneous
The most important statistics
- Price of Bank of America shares traded on the New York Stock Exchange from 1990 to 2018 (in U.S. dollars)Price of Bank of America shares 1990-2018
- Cumulative return of Bank of America shareholder from investing 100 U.S. dollars in 2012 and reinvesting it until 2017 (in U.S. dollars)Cumulative return of shareholder of Bank of America 2012-2017
- Value of long-term debt of Bank of America in 2017, by maturity (in billion U.S. dollars)Long-term debt of Bank of America 2017, by maturity
- Long-term debt of Bank of America from 2013 to 2017, by currency (in billion U.S. dollars)Long-term debt of Bank of America 2013-2017, by currency
- Value of client assets at Bank of America in 2017, by segment (in billion U.S. dollars)Value of client assets at Bank of America 2017, by segment
- Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)Ad spend of selected credit card issuers in the U.S. 2017
- Forecast of Street Earnings of Bank of America Corp from 4th quarter 2018 to 2nd quarter 2020 (in U.S. dollars)Forecast of Street Earnings of Bank of America quarterly 2018-2020
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Premium Statistics
- Most valuable banking brands globally as of February 2018 (in billion U.S. dollars)
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