most valuable banking brand in North America in 2020, only preceded by Wells Fargo. In 2019, it held assets worth 2.43 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
In 2019, Bank of America spent 11 million U.S. dollars on measured media advertising of its credit cards in the United States. The bank was the second Advertising spending of selected credit card issuers in the United States in 2019 (in million U.S. dollars)
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Advertising Age. (July 13, 2020). Advertising spending of selected credit card issuers in the United States in 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 20, 2021, from https://www.statista.com/statistics/308842/ad-spend-credit-card-issuers-usa/
Advertising Age. "Advertising spending of selected credit card issuers in the United States in 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed January 20, 2021. https://www.statista.com/statistics/308842/ad-spend-credit-card-issuers-usa/
Advertising Age. (2020). Advertising spending of selected credit card issuers in the United States in 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 20, 2021. https://www.statista.com/statistics/308842/ad-spend-credit-card-issuers-usa/
Advertising Age. "Advertising Spending of Selected Credit Card Issuers in The United States in 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/308842/ad-spend-credit-card-issuers-usa/
Advertising Age, Advertising spending of selected credit card issuers in the United States in 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/308842/ad-spend-credit-card-issuers-usa/ (last visited January 20, 2021)