• Ad spend of selected credit card issuers in the U.S. 2020

In 2020, Bank of America spent seven million U.S. dollars on measured media advertising of its credit cards in the United States. The bank was the most valuable banking brand in North America in 2021, ahead of Citi and Wells Fargo. In 2020, it held assets worth 2.8 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.

Advertising spending of selected credit card issuers in the United States in 2020 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2021

More information

Region

United States

Survey time period

2020

Special properties

measured media spending on companies' credit cards; excludes internet and direct mail; excludes Master Card Inc. and Visa Inc.

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.