- Media & Advertising›
- Advertising & Marketing ›
Ad spend of selected credit card issuers in the U.S. 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Ad spend of selected credit card issuers in the U.S. 2017
Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)
by A. Guttmann,
last edited
Jul 30, 2019
The statistic show data on the advertising spending of selected credit card issuers in the United States in 2017. Bank of America spent 14 million U.S. dollars on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Jul 30, 2019
The statistic show data on the advertising spending of selected credit card issuers in the United States in 2017. Bank of America spent 14 million U.S. dollars on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media spending on companies' credit cards; excludes internet and direct mail; excludes Master Card Inc. and Visa Inc.
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media spending on companies' credit cards; excludes internet and direct mail; excludes Master Card Inc. and Visa Inc.
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Other statistics on the topic
Bank of America
Banks & Financial Services
Leading banks globally by market capitalization 2018
Banks & Financial Services
Leading banks in the U.S. 2018, by number of employees
+Banks & Financial Services
Largest banks globally 2018, by revenue from investment banking
+Banks & Financial Services
Revenue of global investment banks globally, by product group 2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Bank of America
- 83 page/s
- English
- pptx
- Detailed references
Everything On "Bank of America" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Bank of America"
- Global overview
The most important statistics
- Most valuable banking brands globally as of February 2019 (in billion U.S. dollars)Most valuable banking brands worldwide 2019
- Leading banks worldwide in 2018, by revenue from investment banking (in million U.S. dollars)Largest banks globally 2018, by revenue from investment banking
- Revenue of largest investment banks worldwide, by product group as of January 2017 (in million U.S. dollars)Revenue of global investment banks globally, by product group 2017
- Leading banks worldwide as of May 2018, by market capitalization (in billion U.S. dollars)Leading banks globally by market capitalization 2018
- Leading private banks worldwide in 2017, by assets under management (in billion U.S. dollars)Leading global private banks 2017, by assets under management
- Largest banks worldwide as of December 2017, by total assets (in billion U.S. dollars)Leading banks globally 2017, by assets
- U.S. banking
The most important statistics
- Number of FDIC-insured commercial banks in the United States from 2002 to 2017Number of FDIC-insured commercial banks in the U.S. 2002-2017
- Leading banks in the United States as of December 31, 2018, by number of employeesLeading banks in the U.S. 2018, by number of employees
- Largest banks in the United States as of January 2018, by market capitalization (in billion U.S. dollars)Leading U.S. banks 2018, by market cap
- Level of trust in banks in the United States in 2017, by typeLevel of trust in banks in the U.S. 2017, by type
- Leading banks in the United States in 2018, by domestic deposits (in billion U.S. dollars)Leading banks in the U.S. 2018, by domestic deposits
- Largest banks in the United States as of 2nd quarter 2018, by assets (in billion U.S. dollars)Largest banks in the U.S. 2018, by assets
- Leading banks in the United States in 2018, by number of branchesBanks with the most branches in the U.S. 2018
- Leading consumer loan banks in the United States in 2018, by value of outstanding loans (in billion U.S. dollars)Leading consumer loan banks in the U.S. 2018, by value of loans
- Financial highlights
The most important statistics
- Total assets of Bank of America from 2009 to 2018 (in billion U.S. dollars)Total assets of Bank of America 2009-2018
- Total assets of Bank of America from 2014 to 2018, by region (in billion U.S. dollars)Total assets of Bank of America 2014-2018, by region
- Revenue net of interest expense of Bank of America in 2018, by region (billion U.S. dollars)Revenue net of interest expense of Bank of America 2018, by region
- Net income of Bank of America from 2009 to 2018 (in billion U.S. dollars)Net income of Bank of America 2009-2018
- Tier 1 capital ratio at Bank of America from 2009 to 2018Tier 1 capital ratio at Bank of America 2009-2018
- Quarterly revenue net of interest expense of Bank of America from 1st quarter 2016 to 1st quarter 2019 (in billion U.S. dollars)Bank of America: revenue net of interest expense 2016-2019
- Quarterly net income of Bank of America from 1st quarter 2017 to 1st quarter 2019 (in million U.S. dollars)Bank of America: quarterly net income 2017-2019
- Quarterly net interest income of Bank of America from 1st quarter 2016 to 1st quarter 2019 (in billion U.S. dollars)Bank of America: quarterly net interest income 2016-2019
- Further financial figures
The most important statistics
- Price of Bank of America shares traded on the New York Stock Exchange from 1990 to 2018 (in U.S. dollars)Price of Bank of America shares 1990-2018
- Cumulative return of Bank of America shareholder from investing 100 U.S. dollars in 2013 and reinvesting it until 2018(in U.S. dollars)Cumulative return of shareholder of Bank of America 2013-2018
- Value of long-term debt of Bank of America in 2018, by maturity (in billion U.S. dollars)Long-term debt of Bank of America 2018, by maturity
- Long-term debt of Bank of America from 2013 to 2018, by currency (in billion U.S. dollars)Long-term debt of Bank of America 2013-2018, by currency
- Forecast of Street Earnings of Bank of America Corp from 1st quarter 2019 to 3rd quarter 2020 (in U.S. dollars)Forecast of Street Earnings of Bank of America quarterly 2019-2020
- Forecast of mean estimated earnings per share of Bank of America Corp. from 1st quarter 2019 to 4th quarter 2020 (in U.S. dollars)Forecast of mean EPS of Bank of America Corp. 2019-2020
- Forecast of EBITDA of Bank of America Corp from 2018 to 2019 (in million U.S. dollars)Forecast of EBITDA of Bank of America 2018-2019
- Miscellaneous
The most important statistics
- Value of client assets at Bank of America in 2018, by segment (in billion U.S. dollars)Value of client assets at Bank of America 2018, by segment
- Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)Ad spend of selected credit card issuers in the U.S. 2017
- Total assets of retail customers at Bank of America worldwide from 2015 to 2018 (in billion U.S. dollars)Total assets of retail customers at Bank of America 2015-2018
- Share of Americans using Bank of America for their main account in the United States 2018Bank of America customers in the U.S. 20178
- United States: Brand preferences for credit cards from October 2017 to January 2018, by genderCredit card brand preferences in the U.S. in 2017 and 2018, by gender
- Leading private office tenants in New York City in August 2018, by space (in million square feet)Leading private office tenants in NYC Aug 2018, by space
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- MasterCard: ad spend in the U.S. 2012-2014
- Leading OOH advertisers in Australia 2017
- General Motors: ad spend in Canada 2012-2013
- Highest spending automobile advertisers in the UK in 2013
- Ford Dealers Association: ad spend in Canada 2012-2013
- Bristol-Myers Squibb: ad spend in the U.S. 2012-2014
- Leading Halloween advertisers in the U.S. 2014
- Highest spending advertisers in Sweden 2018
- Visa: ad spend in the U.S. 2014-2015
- Prescription drug advertising in the U.S. 2010-2014
- Ad spend of leading companies in Australia 2017
- L'Oreal: ad spend in Canada 2012-2013
- Johnson & Johnson: ad spend in Canada 2012-2013
- Rogers Communications: ad spend in Canada 2012-2013
- Highest spending electronics advertisers in the UK in 2013
- Share of hotel credit card payments in India - by type and star category 2017
- South Korea: Hyundai Card's operating revenue 2014-2018
- Lotte Card - operating expenses 2014-2018
- South Korea: Shinhan Card's short-term loan 2014-2017
- Lotte Card - non-operating revenue 2014-2018
Studies
- BRICS advertising
- TV advertising worldwide
- Advertising market in the U.S.
- TV advertising in the U.S.
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in Europe
- Digital advertising in Europe
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Advertising in Japan
- Advertising in Italy
- Advertising in North America
- Digital advertising in the U.S.
- Digital advertising in North America
Statistics on "Bank of America"
- Most valuable banking brands globally as of February 2019 (in billion U.S. dollars)
- Leading banks worldwide in 2018, by revenue from investment banking (in million U.S. dollars)
- Revenue of largest investment banks worldwide, by product group as of January 2017 (in million U.S. dollars)
- Leading banks worldwide as of May 2018, by market capitalization (in billion U.S. dollars)
- Leading private banks worldwide in 2017, by assets under management (in billion U.S. dollars)
- Largest banks worldwide as of December 2017, by total assets (in billion U.S. dollars)
- Number of FDIC-insured commercial banks in the United States from 2002 to 2017
- Leading banks in the United States as of December 31, 2018, by number of employees
- Largest banks in the United States as of January 2018, by market capitalization (in billion U.S. dollars)
- Level of trust in banks in the United States in 2017, by type
- Leading banks in the United States in 2018, by domestic deposits (in billion U.S. dollars)
- Largest banks in the United States as of 2nd quarter 2018, by assets (in billion U.S. dollars)
- Leading banks in the United States in 2018, by number of branches
- Leading consumer loan banks in the United States in 2018, by value of outstanding loans (in billion U.S. dollars)
- Value of credit card loans granted by selected banks in the United States in 2018 (in billion U.S. dollars)
- Total assets of Bank of America from 2009 to 2018 (in billion U.S. dollars)
- Total assets of Bank of America from 2014 to 2018, by region (in billion U.S. dollars)
- Revenue net of interest expense of Bank of America in 2018, by region (billion U.S. dollars)
- Net income of Bank of America from 2009 to 2018 (in billion U.S. dollars)
- Tier 1 capital ratio at Bank of America from 2009 to 2018
- Quarterly revenue net of interest expense of Bank of America from 1st quarter 2016 to 1st quarter 2019 (in billion U.S. dollars)
- Quarterly net income of Bank of America from 1st quarter 2017 to 1st quarter 2019 (in million U.S. dollars)
- Quarterly net interest income of Bank of America from 1st quarter 2016 to 1st quarter 2019 (in billion U.S. dollars)
- Price of Bank of America shares traded on the New York Stock Exchange from 1990 to 2018 (in U.S. dollars)
- Cumulative return of Bank of America shareholder from investing 100 U.S. dollars in 2013 and reinvesting it until 2018(in U.S. dollars)
- Value of long-term debt of Bank of America in 2018, by maturity (in billion U.S. dollars)
- Long-term debt of Bank of America from 2013 to 2018, by currency (in billion U.S. dollars)
- Forecast of Street Earnings of Bank of America Corp from 1st quarter 2019 to 3rd quarter 2020 (in U.S. dollars)
- Forecast of mean estimated earnings per share of Bank of America Corp. from 1st quarter 2019 to 4th quarter 2020 (in U.S. dollars)
- Forecast of EBITDA of Bank of America Corp from 2018 to 2019 (in million U.S. dollars)
- Value of client assets at Bank of America in 2018, by segment (in billion U.S. dollars)
- Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)
- Total assets of retail customers at Bank of America worldwide from 2015 to 2018 (in billion U.S. dollars)
- Share of Americans using Bank of America for their main account in the United States 2018
- United States: Brand preferences for credit cards from October 2017 to January 2018, by gender
- Leading private office tenants in New York City in August 2018, by space (in million square feet)
- MasterCard advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Leading advertisers in Australia in 2017, by out-of-home advertising spending (in million Australian dollars)
- General Motors Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Automobile advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Ford Dealers Association's advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Leading Halloween advertisers in the United States in 2014, by ad spending (in million U.S. dollars)
- Advertisers ranked by advertising expenditure in Sweden in 2018 (in million SEK)
- Advertising spending of Visa in the United States in 2014 and 2015 (in million U.S. dollars)
- Prescription drug advertising in the United States from 2010 to 2014 (in billion U.S. dollars)
- Advertising spending of leading companies in Australia in 2017 (in million Australian dollars)
- L'Oreal Group advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Johnson & Johnson advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Rogers Communications Incorporate advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Electronics advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Distribution of hotel payments with credit cards across India in FY 2017, by company and star category
- Hyundai Card's annual operating revenue from 2014 to 2018 (in trillion South Korean won)
- Lotte Card's annual operating expenses from 2014 to 2018 (in trillion South Korean won)
- Value of earning assets from short-term loan of Shinhan Card from 2014 to 2017 (in trillion South Korean won)
- Lotte Card's annual non-operating revenue from 2014 to 2018 (in billion South Korean won)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.