The statistic show data on the advertising spending of selected credit card issuers in the United States in 2017. Bank of America spent 14 million U.S. dollars on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
- Media & Advertising›
- Advertising & Marketing ›
Ad spend of selected credit card issuers in the U.S. 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)
Exclusive Premium Statistic
The statistic show data on the advertising spending of selected credit card issuers in the United States in 2017. Bank of America spent 14 million U.S. dollars on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic show data on the advertising spending of selected credit card issuers in the United States in 2017. Bank of America spent 14 million U.S. dollars on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion U.S. dollars, mainly concentrated in two segments: brokerage assets and assets under management.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media spending on companies' credit cards; excludes internet and direct mail; excludes Master Card Inc. and Visa Inc.
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media spending on companies' credit cards; excludes internet and direct mail; excludes Master Card Inc. and Visa Inc.
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Other interesting statistics
Leading banks globally by market capitalization 2018
Leading banks in the U.S. 2017, by number of employees
+
+Largest banks globally 2017, by revenue from investment banking
+
+Revenue of global investment banks globally, by product group 2017
+
+Leading U.S. banks 2018, by market cap
+
+Leading global banks 2016, by tier 1 capital
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Bank of America
- 63 page/s
- English
- pptx
- Detailed references
Everything On "Bank of America" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Bank of America"
- Global overview
The most important statistics
- Most valuable banking brands globally as of February 2018 (in billion U.S. dollars)Most valuable banking brands worldwide 2018
- Leading banks worldwide in 2017, by revenue from investment banking (in million U.S. dollars)Largest banks globally 2017, by revenue from investment banking
- Revenue of largest investment banks worldwide, by product group as of January 2017 (in million U.S. dollars)Revenue of global investment banks globally, by product group 2017
- Leading banks worldwide as of May 2018, by market capitalization (in billion U.S. dollars)Leading banks globally by market capitalization 2018
- Leading private banks worldwide in 2016, by assets under management (in billion U.S. dollars)Leading global private banks 2016, by assets under management
- Leading banks worldwide in 2016, by tier 1 capital (in billion U.S. dollars)Leading global banks 2016, by tier 1 capital
- U.S. banking
The most important statistics
- Number of FDIC-insured commercial banks in the United States from 2002 to 2017Number of FDIC-insured commercial banks in the U.S. 2002-2017
- Largest banks in the United States as of December 2017, by total assets (in billion U.S. dollars)Leading banks in the U.S. 2017, by assets
- Leading banks in the United States as of December 31, 2017, by number of employeesLeading banks in the U.S. 2017, by number of employees
- Largest banks in the United States as of January 2018, by market capitalization (in billion U.S. dollars)Leading U.S. banks 2018, by market cap
- Level of trust in banks in the United States in 2017, by typeLevel of trust in banks in the U.S. 2017, by type
- Key figures
The most important statistics
- Total assets of Bank of America from 2009 to 2017 (in billion U.S. dollars)Total assets of Bank of America 2009-2017
- Total assets of Bank of America from 2014 to 2017, by region (in billion U.S. dollars)Total assets of Bank of America 2014-2017, by region
- Revenue net of interest expense of Bank of America in 2017, by region (billion U.S. dollars)Revenue net of interest expense of Bank of America 2017, by region
- Net income of Bank of America from 2009 to 2017 (in billion U.S. dollars)Net income of Bank of America 2009-2017
- Tier 1 capital ratio at Bank of America from 2009 to 2017Tier 1 capital ratio at Bank of America 2009-2017
- Quarterly revenue net of interest expense of Bank of America from 1st quarter 2015 to 2nd quarter 2018 (in billion U.S. dollars)Bank of America: revenue net of interest expense 2015-2018
- Quarterly net income of Bank of America from 4th quarter 2016 to 2nd quarter 2018 (in million U.S. dollars)Bank of America: quarterly net income 2016-2018
- Quarterly net interest income of Bank of America from 1st quarter 2015 to 2nd quarter 2018 (in billion U.S. dollars)Bank of America: quarterly net interest income 2015-2018
- Miscellaneous
The most important statistics
- Price of Bank of America shares traded on the New York Stock Exchange from 1990 to 2017 (in U.S. dollars)Price of Bank of America shares 1990-2017
- Cumulative return of Bank of America shareholder from investing 100 U.S. dollars in 2012 and reinvesting it until 2017 (in U.S. dollars)Cumulative return of shareholder of Bank of America 2012-2017
- Value of long-term debt of Bank of America in 2017, by maturity (in billion U.S. dollars)Long-term debt of Bank of America 2017, by maturity
- Long-term debt of Bank of America from 2013 to 2017, by currency (in billion U.S. dollars)Long-term debt of Bank of America 2013-2017, by currency
- Value of client assets at Bank of America in 2017, by segment (in billion U.S. dollars)Value of client assets at Bank of America 2017, by segment
- Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)Ad spend of selected credit card issuers in the U.S. 2017
- Forecast of Street Earnings of Bank of America Corp from 2nd quarter 2018 to 4th quarter 2019 (in U.S. dollars)Forecast of Street Earnings of Bank of America quarterly 2018-2019
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- MasterCard: ad spend in the U.S. 2012-2014
- Ranking of internet advertisers in Sweden 2016, by ad spending
- Bristol-Myers Squibb: ad spend in the U.S. 2012-2014
- George Weston Limited: ad spend in Canada 2012-2013
- Highest spending finance industry advertisers in the UK in 2013
- Highest spending advertisers in Sweden 2016
- Visa: ad spend in the U.S. 2014-2015
- Highest spending entertainment industry advertisers in the UK 2013
- Ford Dealers Association: ad spend in Canada 2012-2013
- Leading spending advertisers in newsbrands in the United Kingdom (UK) 2016-2017
- Rogers Communications: ad spend in Canada 2012-2013
- Highest spending automobile advertisers in the UK in 2013
- Highest spending advertisers in Denmark 2015
- Johnson & Johnson: ad spend in Canada 2012-2013
- General Motors: ad spend in Canada 2012-2013
- Lotte Card - operating expenses 2014-2017
- Hyundai Card's market share in South Korea 2012-2016
- Share of hotel credit card payments in India - by type and star category 2017
- Lotte Card - operating profit 2014-2017
- Purchase volume of commercial cards in the U.S. in 2015 and 2020, by company
Studies
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in the Netherlands
- Advertising in Europe
- Digital advertising in Europe
- BRICS advertising
- Advertising in Italy
- Advertising market in the U.S.
- Advertising in North America
- Digital advertising in the U.S.
- Contar "Lo Bueno" Cuesta Mucho
- Global Media Report 2016
- IAB Report on 2017 Digital Advertising Spend
- IAB and DDMA Report on Paid Search Advertising
- Advertising industry in Spain
Statistics on the topic
Free statistics
- Leading banks worldwide as of May 2018, by market capitalization (in billion U.S. dollars)
- Number of FDIC-insured commercial banks in the United States from 2002 to 2017
- Largest banks in the United States as of December 2017, by total assets (in billion U.S. dollars)
- Leading banks in the United States as of December 31, 2017, by number of employees
- Total assets of Bank of America from 2009 to 2017 (in billion U.S. dollars)
- Revenue net of interest expense of Bank of America in 2017, by region (billion U.S. dollars)
- Net income of Bank of America from 2009 to 2017 (in billion U.S. dollars)
- Tier 1 capital ratio at Bank of America from 2009 to 2017
- Quarterly revenue net of interest expense of Bank of America from 1st quarter 2015 to 2nd quarter 2018 (in billion U.S. dollars)
- Quarterly net income of Bank of America from 4th quarter 2016 to 2nd quarter 2018 (in million U.S. dollars)
- Quarterly net interest income of Bank of America from 1st quarter 2015 to 2nd quarter 2018 (in billion U.S. dollars)
- Cumulative return of Bank of America shareholder from investing 100 U.S. dollars in 2012 and reinvesting it until 2017 (in U.S. dollars)
- Value of long-term debt of Bank of America in 2017, by maturity (in billion U.S. dollars)
- Long-term debt of Bank of America from 2013 to 2017, by currency (in billion U.S. dollars)
- Value of client assets at Bank of America in 2017, by segment (in billion U.S. dollars)
Premium Statistics
- Most valuable banking brands globally as of February 2018 (in billion U.S. dollars)
- Leading banks worldwide in 2017, by revenue from investment banking (in million U.S. dollars)
- Revenue of largest investment banks worldwide, by product group as of January 2017 (in million U.S. dollars)
- Leading private banks worldwide in 2016, by assets under management (in billion U.S. dollars)
- Leading banks worldwide in 2016, by tier 1 capital (in billion U.S. dollars)
- Largest banks in the United States as of January 2018, by market capitalization (in billion U.S. dollars)
- Level of trust in banks in the United States in 2017, by type
- Total assets of Bank of America from 2014 to 2017, by region (in billion U.S. dollars)
- Total assets of retail customers at Bank of America worldwide from 2015 to 2017 (in billion U.S. dollars)
- Price of Bank of America shares traded on the New York Stock Exchange from 1990 to 2017 (in U.S. dollars)
- Advertising spending of selected credit card issuers in the United States in 2017 (in million U.S. dollars)
- Forecast of Street Earnings of Bank of America Corp from 2nd quarter 2018 to 4th quarter 2019 (in U.S. dollars)
- MasterCard advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Ranking of internet advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- George Weston Limited's advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Finance industry advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Advertisers ranked by advertising expenditure in Sweden in 2016 (in million SEK)
- Advertising spending of Visa in the United States in 2014 and 2015 (in million U.S. dollars)
- Entertainment industry advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Ford Dealers Association's advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Leading spending advertisers in newsbrands the United Kingdom (UK) from February 2016 to January 2017 (in GBP)
- Rogers Communications Incorporate advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Automobile advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Advertisers ranked by advertising expenditure in Denmark in 2015 (in million DKK)
- Johnson & Johnson advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- General Motors Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Lotte Card's annual operating expenses from 2014 to 2017 (in trillion South Korean won)
- Hyundai Card's market share based on retail credit purchase in South Korea from 2012 to 2016
- Distribution of hotel payments with credit cards across India in FY 2017, by company and star category
- Lotte Card's annual operating profit from 2014 to 2017 (in billion South Korean won)
- Purchase volume of commercial cards issued by selected credit card companies in the United States in 2015 and 2020 (in billion U.S. dollars)
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Dossier: Football sponsorship in Europe
Football is the most popular sport overall in Europe and provides great marketing opportunities for those who can afford it. This new Statista Dossier provides an overview of the European football sponsoring landscape across different European football leagues.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
New
New topic page: Organic cosmetics in the UK
As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment. This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes.
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
New
New Market: Luxury Goods
The Consumer Market Outlook now includes historical market sizes and forecasts for 9 personal luxury goods categories as well as company data on key players in 50 countries.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.