Leading banks in North America 2024, by brand value

Published by Statista Research Department, Oct 17, 2024

Bank of America led as the most valuable North American banking brand in 2024, with a brand value of 37.26 billion U.S. dollars. Wells Fargo and Chase tied for second place, each valued at 35.81 billion U.S. dollars. The top five banking brands in North America were all based in the United States. TD Bank, the highest-valued Canadian banking brand, ranked sixth with a brand value of 18.96 billion U.S. dollars.

Most valuable banking brands in North America in 2024 (in billion U.S. dollars)

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Release date

July 2024

Region

Canada, United States

Survey time period

February 2024

Supplementary notes

Figures are rounded.

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Statistics on " Largest banks in the United States "

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Overview

6

Profitability

8

Financial stability

6

Customers and branches

3

Diversity

5

Miscellaneous

4

Further related statistics

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Topics

Largest banks in the United States Investment bankingBank of AmericaCommercial banks in the U.S.Banking industry in the U.S.
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