Cereal and snack bars: Factors influencing choice in the United Kingdom (UK) 2012

This statistic shows the factors influencing choice of cereal, energy and snack bars in the United Kingdom (UK) according to a consumer survey conducted in November 2012. The survey found that one of the top influencing factors when purchasing cereal or snack bars is the price or special offer, with 63 percent of consumers agreeing so.

Factors influencing choice of cereal, energy and snack bars in the United Kingdom (UK) in November 2012

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Source

Release date

February 2014

Region

United Kingdom

Survey time period

November 2012

Supplementary notes

"Snack bars" include breakfast bars, granola/muesli bars, energy and nutrition bars, fruit bars and other snack bars.

Number of respondents not given.

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