The Duracell Company
The Duracell Company is the leading alkaline battery vendor in the United States. In 2016, the battery manufacturer generated just over one billion U.S. dollars in sales. Duracell manufactures several different varieties of batteries including standard alkaline batteries, coin batteries, and rechargeable batteries. Between 2015 and 2016, Duracell experienced a two percent growth in sales.
Alkaline Battery Market
The global market for alkaline batteries was valued at 7.25 billion U.S. dollars in 2016 and was expected to increase to 7.73 billion U.S. dollars by 2021. The U.S. alkaline battery market is highly concentrated between a few key brands including Duracell, Energizer, Rayovac, and private label offerings. Among batteries that are purchased online, Amazon Basics made up a 31 percent share of the market, making it the top selling brand of batteries online.