Sales of the leading alkaline battery brands in the U.S. 2016

The top selling alkaline battery brand in the United States in 2016 was Duracell Coppertop, with about 868.2 million U.S. dollar in sales. Energizer Max had the second highest sales figures that year.

The Duracell Company

The Duracell Company is the leading alkaline battery vendor in the United States. In 2016, the battery manufacturer generated just over one billion U.S. dollars in sales. Duracell manufactures several different varieties of batteries including standard alkaline batteries, coin batteries, and rechargeable batteries. Between 2015 and 2016, Duracell experienced a two percent growth in sales.

Alkaline Battery Market

The global market for alkaline batteries was valued at 7.25 billion U.S. dollars in 2016 and was expected to increase to 7.73 billion U.S. dollars by 2021. The U.S. alkaline battery market is highly concentrated between a few key brands including Duracell, Energizer, Rayovac, and private label offerings. Among batteries that are purchased online, Amazon Basics made up a 31 percent share of the market, making it the top selling brand of batteries online.

Sales of the leading alkaline battery brands in the United States in 2016

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Release date

December 2016


United States

Survey time period

52 weeks ended Sept. 4, 2016

Supplementary notes

Total U.S. sales for food, drug, mass, military commissaries and select club and dollar stores for the 52 weeks ended Sept. 4, 2016.

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Statistics on "Household products brands: Duracell"

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