Largest advertisers in the U.S. 2021

In 2021, Amazon was the largest advertiser in the United States, with advertising investments reaching around 10.4 billion U.S. dollars. Other proeminent advertisers on the list included Comcast, Procter & Gamble, American Express, and Walt Disney.

Advertising in the United States

The largest share of ad expenditures in the United States in 2021 was attributed to internet pure-play media, followed by national television. Compared to 2019, the pre-COVID era, total media ad revenue is expected to grow by 124 percent in 2021, with video showing the most significant growth, while cinema exhibiting the smallest rate.

Comcast Corp.

Comcast Corporation is a global media and technology conglomerate, headquartered in Philadelphia, Pennsylvania. Being one of the largest telephone and media companies, Comcast had a total revenue of 116.4 billion U.S. dollars in 2021. That year, the company was estimated to have a pay TV market share of 22.7 percent – a number that is, however, predicted to decrease in the coming years.

Largest advertisers in the United States in 2021 (in billion U.S. dollars)

Characteristic	Advertising expenditure in billion U.S. dollars
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Release date

July 2022

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Region

United States

Survey time period

2021

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
The figures have been rounded.