Market share of the leading battery brands in the U.S. 2016

Duracell and Energizer are two of the most well known and most recognizable alkaline battery brands in the United States. In 2016, Duracell Coppertop was the leading battery brand in the United States with a market share of 39.9 percent. Alkaline batteries were the leading type of household battery sold in the United States as of 2018.

Household battery use

Batteries are used in a variety of common household items and appliances. Remote controls, flashlights, smoke detectors, shavers, and toothbrushes are just a selection of the items in a typical household which may be battery operated. Battery sales amounted to approximately 2.9 billion U.S. dollars in the United States in 2018.

Who owns Duracell?

Duracell is an American manufacturing company owned by Berkshire Hathaway that produces batteries and smart power systems. Berkshire Hathaway is an American multinational conglomerate headquartered in Omaha, Nebraska. Warren Buffett has been the CEO since 1970. Duracell was first owned by Procter & Gamble but the FMCG giant decided to sell Duracell as part of a wider restructuring scheme in 2016.

Market share of the leading battery brands in the United States in 2016

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Release date

December 2016


United States

Survey time period

52 weeks ended Sept. 4, 2016

Supplementary notes

Total U.S. sales for food, drug, mass, military commissaries and select club and dollar stores for the 52 weeks ended Sept. 4, 2016.

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Statistics on "Household products brands: Duracell"

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