Market share of the leading battery brands in the U.S. 2016

Market share of the leading battery brands in the United States in 2016

Market share of the leading battery brands in the U.S. 2016 The statistic shows the market share of the leading battery brands in the United States in 2016. In that year, Duracell Coppertop was the leading battery brand in the United States with a market share of 39.9 percent. Duracell is an American manufacturing company owned by Berkshire Hathaway that produces batteries and smart power systems. The brand was first owned by Procter & Gamble but in February 2016 the FMCG giant decided to sell as part of a wider restructuring scheme.
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Market share of the leading battery brands in the United States in 2016

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BrandMarket share
Duracell Coppertop39.9%
Energizer Max26.4%
Private label12.5%
Rayovac9.2%
Duracell Quantum4.8%
Eveready Gold1.7%
Duracell Quantum Powercheck1.7%
Energizer EcoAdvanced1.3%
Energizer Alkaline Batteries0.8%
Rayovac Fusion0.5%
BrandMarket share
Duracell Coppertop39.9%
Energizer Max26.4%
Private label12.5%
Rayovac9.2%
Duracell Quantum4.8%
Eveready Gold1.7%
Duracell Quantum Powercheck1.7%
Energizer EcoAdvanced1.3%
Energizer Alkaline Batteries0.8%
Rayovac Fusion0.5%
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The statistic shows the market share of the leading battery brands in the United States in 2016. In that year, Duracell Coppertop was the leading battery brand in the United States with a market share of 39.9 percent. Duracell is an American manufacturing company owned by Berkshire Hathaway that produces batteries and smart power systems. The brand was first owned by Procter & Gamble but in February 2016 the FMCG giant decided to sell as part of a wider restructuring scheme.
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Release date
December 2016
Region
United States
Survey time period
52 weeks ended Sept. 4, 2016
Supplementary notes
Total U.S. sales for food, drug, mass, military commissaries and select club and dollar stores for the 52 weeks ended Sept. 4, 2016.
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