This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the attribute "whole grain" when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 79 percent of U.S. adults from the Baby Boomers generation indicated to consider if a product contains whole grain or not as a very or somewhat important factor for their purchasing decisions.
Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation
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Harris Interactive. (June 10, 2014). Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/310580/us-consumers--importance-of-whole-grain-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation." Chart. June 10, 2014. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/310580/us-consumers--importance-of-whole-grain-when-buying-groceries-by-generation/
Harris Interactive. (2014). Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/310580/us-consumers--importance-of-whole-grain-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' Importance of The Factor 'whole Grain' When Making Food and Beverage Purchases in The United States in 2014, by Generation." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/310580/us-consumers--importance-of-whole-grain-when-buying-groceries-by-generation/
Harris Interactive, Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation Statista, https://www.statista.com/statistics/310580/us-consumers--importance-of-whole-grain-when-buying-groceries-by-generation/ (last visited June 28, 2022)