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U.S. consumers' importance of whole grain when buying groceries by generation 2014
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U.S. consumers' importance of whole grain when buying groceries by generation 2014
Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation
by Statista Research Department,
last edited
Jun 10, 2014
This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the attribute "whole grain" when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 79 percent of U.S. adults from the Baby Boomers generation indicated to consider if a product contains whole grain or not as a very or somewhat important factor for their purchasing decisions.
Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation
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by Statista Research Department,
last edited
Jun 10, 2014
This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the attribute "whole grain" when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 79 percent of U.S. adults from the Baby Boomers generation indicated to consider if a product contains whole grain or not as a very or somewhat important factor for their purchasing decisions.
- Show sources information
- Show publisher information
- Release date
- June 2014
- Region
- United States
- Survey time period
- March 12 - March 17, 2014
- Number of respondents
- 2,234 respondents
- Age group
- 18 years and older
- Special properties
- U.S. adults
- Method of interview
- Online survey
- Supplementary notes
-
* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?'
The figures display a summary of factors rated as 'very' and 'somewhat' important.
Millennials are aged between 18 and 36 years.
Gen Xers are aged between 37 and 48 years.
Baby Boomers are aged between 49 and 67 years.
Matures are older than 68 years.
Source
- Show sources information
- Show publisher information
- Release date
- June 2014
More information
- Region
- United States
- Survey time period
- March 12 - March 17, 2014
- Number of respondents
- 2,234 respondents
- Age group
- 18 years and older
- Special properties
- U.S. adults
- Method of interview
- Online survey
- Supplementary notes
-
* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?'
The figures display a summary of factors rated as 'very' and 'somewhat' important.
Millennials are aged between 18 and 36 years.
Gen Xers are aged between 37 and 48 years.
Baby Boomers are aged between 49 and 67 years.
Matures are older than 68 years.
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- U.S. consumers' importance of gluten when buying groceries 2014
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- U.S. consumers' importance of portion size when buying groceries by generation 2014
- U.S. consumers' importance of glycemic index when buying groceries 2014
- U.S. consumers' importance of vegan when buying groceries 2014
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- Eating behavior in the U.S.
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- Children's food and beverages
- Eating behavior in Canada
- Eating habits in Italy
- Food & Health Survey 2019
- Food and You Survey Wave 5
- Local foods
- The Scottish Health Survey 2017
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- U.S. family households with children 1970-2018, by family type
- Weekly U.S. household grocery expenditure by household type 2018
- U.S. share of households with children with low food security by demographic 2017
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- Projected number of children enrolled in Medicaid in the U.S. 2019-2026
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- Share of U.S. children with food allergies in the past year as of 2017, by ethnicity
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- Locations of food poisonings of U.S. children according to parents as of 2017
- U.S. food energy intake from food of male children and adolescents by age 2015/16
- U.S. food energy intake from food of female children and adolescents 2015/16
- U.S. protein intake from food of male children and adolescents by age 2015/16
- U.S. protein intake from food of female children and adolescents 2015/16
- U.S. carbohydrate intake from food of male children and adolescents 2015/16
- U.S. carbohydrate intake from food of female children and adolescents 2015/16
- U.S. sugar intake from food of male children and adolescents 2015/16
- U.S. fat intake from food of male children and adolescents 2015/16
- U.S. sugar intake from food of female children and adolescents 2015/16
- U.S. fat intake from food of female children and adolescents 2015/16
- Alcohol use in U.S. residents aged 12-20 years in 2018, by gender
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- U.S. consumers' importance of dairy when buying groceries by generation 2014
- U.S. consumers' importance of calories when buying groceries by generation 2014
- U.S. consumers' importance of organic when buying groceries 2014
- U.S. consumers' importance of natural when buying groceries by generation 2014
- U.S. consumers' importance of fiber when buying groceries by generation 2014
- U.S. consumers' importance of genetically modified when buying groceries 2014
- U.S. consumers' importance of sugar when buying groceries by generation 2014
- U.S. consumers' importance of frozen when buying groceries by generation 2014
- U.S. consumers' importance of freshness when buying groceries by generation 2014
- U.S. consumers' importance of gluten when buying groceries 2014
- U.S. consumers' importance of fat content when buying groceries by generation 2014
- U.S. consumers' importance of lactose when buying groceries 2014
- U.S. consumers' importance of preservatives when buying groceries by generation 2014
- U.S. consumers' importance of portion size when buying groceries by generation 2014
- U.S. consumers' importance of glycemic index when buying groceries 2014
- U.S. consumers' importance of vegan when buying groceries 2014
- U.S. consumers' importance of HFCS when buying groceries by generation 2014
- U.S. consumers' importance of sodium or salt when buying groceries by generation 2014
- U.S. consumers' importance of carbohydrates when buying groceries by generation 2014
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