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U.S. consumers' importance of calories when buying groceries by generation 2014

Consumers' importance of the factor 'calories' when making food and beverage purchases in the United States in 2014, by generation

by Statista Research Department, last edited Jun 10, 2014
U.S. consumers' importance of calories when buying groceries by generation 2014 This statistic shows the generational differences between U.S. adult consumers who were asked about the importance of the amount of calories in a product when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 70 percent of U.S. adults from the Generation X indicated that the amount of calories contained in a product is a very or somewhat important driver for their purchasing decisions.
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Consumers' importance of the factor 'calories' when making food and beverage purchases in the United States in 2014, by generation

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