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U.S. consumers' importance of sodium or salt when buying groceries by generation 2014

Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation

U.S. consumers' importance of sodium or salt when buying groceries by generation 2014 This statistic depicts the generational differences between U.S. adult consumers who were asked about the importance of the amount of sodium or salt contained in a product when purchasing foods and beverages. The survey was fielded online by Harris Interactive among 2,234 U.S. adults. About 75 percent of U.S. consumers belonging to the Baby Boomers generation considered the sodium or salt content in a product as a very or somewhat important driver for their decision whether they buy a product or not.
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Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation

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This statistic depicts the generational differences between U.S. adult consumers who were asked about the importance of the amount of sodium or salt contained in a product when purchasing foods and beverages. The survey was fielded online by Harris Interactive among 2,234 U.S. adults. About 75 percent of U.S. consumers belonging to the Baby Boomers generation considered the sodium or salt content in a product as a very or somewhat important driver for their decision whether they buy a product or not.
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