This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the factor dairy when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 65 percent of U.S. Millennials considered products belonging to the dairy category as a very or somewhat important driver for their purchasing decision.
Consumers' importance of the factor 'dairy' when making food and beverage purchases in the United States in 2014, by generation
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Harris Interactive. (June 10, 2014). Consumers' importance of the factor 'dairy' when making food and beverage purchases in the United States in 2014, by generation [Graph]. In Statista. Retrieved April 20, 2021, from https://www.statista.com/statistics/310593/us-consumers--importance-of-dairy-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' importance of the factor 'dairy' when making food and beverage purchases in the United States in 2014, by generation." Chart. June 10, 2014. Statista. Accessed April 20, 2021. https://www.statista.com/statistics/310593/us-consumers--importance-of-dairy-when-buying-groceries-by-generation/
Harris Interactive. (2014). Consumers' importance of the factor 'dairy' when making food and beverage purchases in the United States in 2014, by generation. Statista. Statista Inc.. Accessed: April 20, 2021. https://www.statista.com/statistics/310593/us-consumers--importance-of-dairy-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' Importance of The Factor 'dairy' When Making Food and Beverage Purchases in The United States in 2014, by Generation." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/310593/us-consumers--importance-of-dairy-when-buying-groceries-by-generation/
Harris Interactive, Consumers' importance of the factor 'dairy' when making food and beverage purchases in the United States in 2014, by generation Statista, https://www.statista.com/statistics/310593/us-consumers--importance-of-dairy-when-buying-groceries-by-generation/ (last visited April 20, 2021)