U.S. consumers' importance of dairy when buying groceries by generation 2014
This statistic displays the generational differences between U.S. adult consumers who were asked about the importance of the factor dairy when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 65 percent of U.S. Millennials considered products belonging to the dairy category as a very or somewhat important driver for their purchasing decision.
