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U.S. consumers' importance of gluten when buying groceries 2014

Consumers' importance of the factor 'gluten' when making food and beverage purchases in the United States in 2014, by generation

U.S. consumers' importance of gluten when buying groceries 2014 This statistic highlights the generational differences between U.S. adult consumers who were asked about the importance of gluten content in a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 33 percent of Millennials in the U.S. considered the presence of gluten in a product as a very or somewhat important driver for their purchasing decision.
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Consumers' importance of the factor 'gluten' when making food and beverage purchases in the United States in 2014, by generation

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This statistic highlights the generational differences between U.S. adult consumers who were asked about the importance of gluten content in a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 33 percent of Millennials in the U.S. considered the presence of gluten in a product as a very or somewhat important driver for their purchasing decision.
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