iPhone, iPad and iPod sales from 1st quarter 2006 to 4th quarter 2018 (in million units)

Apple product (iPhone, iPad & iPod) sales comparison 2009-2018, by quarter The statistic shows a comparison of Apple iPhone, iPad and iPod sales from the first quarter of 2006 to the company's latest financial quarter. In Apple's forth financial quarter of 2018 approximately 47 million iPhones were sold worldwide.
Apple product sales - additional information

Since the introduction of the iPhone in June 2007, sales of the iPod have dramatically decreased from over 10 million units per quarter on average to less than 3 million units in the fourth quarter of 2014, after which Apple stopped reporting sales figures for the iPod as its own category. In contrast, sales of the iPhone have increased rapidly, with over 211 million units sold worldwide in 2016 and over 77 million units sold in the first quarter of 2018 alone. Apple’s operating system, iOS had a global market share of 12.5 percent in the third quarter of 2017, making it the second most popular operating system in the world behind only the Android OS.

Apple released its first iPad in April 2010, with the two most recent models, the iPad Air 2 and the iPad Mini, announced in October 2014. There have been seven versions of the iPad to date. At the beginning of 2012, the iPad was the dominant force in the global tablet market with a market share of 58.1 percent. This share decreased to 25.8 percent in the third quarter of 2017 as Apple faced competition from Google and Samsung. The iPad nevertheless remains a major product for Apple with unit sales of 13 million in the first quarter of 2018, generating revenue of over 5.9 billion U.S. dollars.
Show more
Loading statistic...
iPod*iPhoneiPad
Q4 '18-46.899.7
Q3 '18-41.311.55
Q2 '18-52.229.11
Q1 '18-77.3213.17
Q4 '17-46.6810.33
Q3 '17-41.0311.42
Q2 '17-50.768.92
Q1 '17-78.2913.08
Q4 '16-45.519.27
Q3 '16-40.49.95
Q2 '16-51.1910.25
Q1 '16-74.7816.12
Q4 '15-48.059.88
Q3 '15-47.5310.93
Q2 '15-61.1712.62
Q1 '15-74.4721.42
Q4 '142.6439.2712.32
Q3 '142.9335.213.28
Q2 '142.7643.7216.35
Q1 '146.0551.0326.04
Q4 '133.533.814.08
Q3 '134.5731.2414.62
Q2 '135.6337.4319.48
Q1 '1312.6847.7922.86
Q4 '125.3426.9114.04
Q3 '126.7526.0317.04
Q2 '127.6735.0611.8
Q1 '1215.437.0415.43
Q4 '116.6217.0711.12
Q3 '117.5420.349.25
Q2 '119.0218.654.69
Q1 '1119.4516.247.33
Q4 '109.0514.14.19
Q3 '109.418.43.27
Q2 '1010.898.75-
Q1 '1020.978.74-
Q4 '0910.187.37-
Q3 '0910.225.21-
Q2 '0911.013.79-
Q1 '0922.734.36-
Q4 '0811.056.89-
Q3 '0811.010.72-
Q2 '0810.641.7-
Q1 '0822.122.32-
Q4 '0710.21.12-
Q3 '079.820.27-
Q2 '0710.55--
Q1 '0721.07--
Q4 '068.73--
Q3 '068.11--
Q2 '068.53--
Q1 '0614.04--
iPod*iPhoneiPad
Q4 '18-46.899.7
Q3 '18-41.311.55
Q2 '18-52.229.11
Q1 '18-77.3213.17
Q4 '17-46.6810.33
Q3 '17-41.0311.42
Q2 '17-50.768.92
Q1 '17-78.2913.08
Q4 '16-45.519.27
Q3 '16-40.49.95
Q2 '16-51.1910.25
Q1 '16-74.7816.12
Q4 '15-48.059.88
Q3 '15-47.5310.93
Q2 '15-61.1712.62
Q1 '15-74.4721.42
Q4 '142.6439.2712.32
Q3 '142.9335.213.28
Q2 '142.7643.7216.35
Q1 '146.0551.0326.04
Q4 '133.533.814.08
Q3 '134.5731.2414.62
Q2 '135.6337.4319.48
Q1 '1312.6847.7922.86
Q4 '125.3426.9114.04
Q3 '126.7526.0317.04
Q2 '127.6735.0611.8
Q1 '1215.437.0415.43
Q4 '116.6217.0711.12
Q3 '117.5420.349.25
Q2 '119.0218.654.69
Q1 '1119.4516.247.33
Q4 '109.0514.14.19
Q3 '109.418.43.27
Q2 '1010.898.75-
Q1 '1020.978.74-
Q4 '0910.187.37-
Q3 '0910.225.21-
Q2 '0911.013.79-
Q1 '0922.734.36-
Q4 '0811.056.89-
Q3 '0811.010.72-
Q2 '0810.641.7-
Q1 '0822.122.32-
Q4 '0710.21.12-
Q3 '079.820.27-
Q2 '0710.55--
Q1 '0721.07--
Q4 '068.73--
Q3 '068.11--
Q2 '068.53--
Q1 '0614.04--
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic shows a comparison of Apple iPhone, iPad and iPod sales from the first quarter of 2006 to the company's latest financial quarter. In Apple's forth financial quarter of 2018 approximately 47 million iPhones were sold worldwide.
Apple product sales - additional information

Since the introduction of the iPhone in June 2007, sales of the iPod have dramatically decreased from over 10 million units per quarter on average to less than 3 million units in the fourth quarter of 2014, after which Apple stopped reporting sales figures for the iPod as its own category. In contrast, sales of the iPhone have increased rapidly, with over 211 million units sold worldwide in 2016 and over 77 million units sold in the first quarter of 2018 alone. Apple’s operating system, iOS had a global market share of 12.5 percent in the third quarter of 2017, making it the second most popular operating system in the world behind only the Android OS.

Apple released its first iPad in April 2010, with the two most recent models, the iPad Air 2 and the iPad Mini, announced in October 2014. There have been seven versions of the iPad to date. At the beginning of 2012, the iPad was the dominant force in the global tablet market with a market share of 58.1 percent. This share decreased to 25.8 percent in the third quarter of 2017 as Apple faced competition from Google and Samsung. The iPad nevertheless remains a major product for Apple with unit sales of 13 million in the first quarter of 2018, generating revenue of over 5.9 billion U.S. dollars.
Show more
Release date
November 2018
Region
Worldwide
Survey time period
1st quarter 2006 to 4th quarter 2018
Supplementary notes
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (third quarter) and early July to late September of the stated year (fourth quarter).
* From the first quarter of 2015 onwards Apple stopped reporting the sales figures for the iPod as its own category.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

iPod
iPod

All Information
in one Presentation

iPod

Everything On "iPod" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Apple"

  • Market environment
  • Financials
  • Product segmentation
  • iPhone
  • iPad
  • Mac
  • Apple Watch
  • iTunes, App Store & licensing and other services
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.