In-store mobile technologies usage of U.S. omnichannel retailers 2014
Mobile technologies that U.S. omnichannel retailers currently employ to enhance the in-store experience as of 1st quarter 2014
This statistic presents information on the in-store mobile technologies usage of U.S. omnichannel retailers during the first quarter of 2014. During this survey it was found that 48 percent of retailer were offering or planning to offer e-receipts.
Mobile technologies that U.S. omnichannel retailers currently employ to enhance the in-store experience as of 1st quarter 2014
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| Share of respondents | |
|---|---|
| Use of tablets to enhance customer experience | 60% |
| Locating inventory across stores | 56% |
| E-receipts | 48% |
| Point of sale | 47% |
| Use of mobile apps by sales associates as customer selling tool | 46% |
| Payment options beyond standard (PayPal, Google Wallet) | 42% |
| Interacting with other associates | 40% |
| NFC | 20% |
| iBeacons/Bluetooth Low Energy (BLE) | 14% |
Source
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Statistics on "Mobile commerce in the United States"
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