Mobile technologies that U.S. omnichannel retailers currently employ to enhance the in-store experience as of 1st quarter 2014

In-store mobile technologies usage of U.S. omnichannel retailers 2014 This statistic presents information on the in-store mobile technologies usage of U.S. omnichannel retailers during the first quarter of 2014. During this survey it was found that 48 percent of retailer were offering or planning to offer e-receipts.
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Share of respondents
Use of tablets to enhance customer experience60%
Locating inventory across stores56%
E-receipts48%
Point of sale47%
Use of mobile apps by sales associates as customer selling tool46%
Payment options beyond standard (PayPal, Google Wallet)42%
Interacting with other associates40%
NFC20%
iBeacons/Bluetooth Low Energy (BLE)14%
Share of respondents
Use of tablets to enhance customer experience60%
Locating inventory across stores56%
E-receipts48%
Point of sale47%
Use of mobile apps by sales associates as customer selling tool46%
Payment options beyond standard (PayPal, Google Wallet)42%
Interacting with other associates40%
NFC20%
iBeacons/Bluetooth Low Energy (BLE)14%
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Description Source More information
This statistic presents information on the in-store mobile technologies usage of U.S. omnichannel retailers during the first quarter of 2014. During this survey it was found that 48 percent of retailer were offering or planning to offer e-receipts.
Show more
Release date
July 2014
Region
United States
Survey time period
1st quarter 2014
Supplementary notes
Reflects top 3 choices of "employ", "plan to employ during the next 12 months" and "plan to evolve during the next 12 months".

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