Impact of the OBA icon on perceptions of online advertising in the UK 2013

The statistic illustrates the share of UK internet users who reported taking precautions when entering personal information into websites in 2012 and 2013. Among users in 2013, 75 percent reported refusing to allow companies to share their information with a third party.

Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013*

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Source

Release date

September 2013

Region

United Kingdom

Survey time period

June 12-19, 2013

Number of respondents

1,254 respondents

Age group

18 years and older

Special properties

UK residents; Not employed in advertising, marketing research, PR

Method of interview

Online survey

Supplementary notes

* The source provides the following explaination: "At the heart of the European Self–Regulatory Programme on OBA is an interactive pan–European icon to identify ads on all websites that are delivered to internet users through OBA. This icon, known as the OBA Icon is a consumer facing interactive symbol that links consumers to mechanisms for users to control preferences."

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Statistics on "Online privacy in the United Kingdom (UK)"

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