This statistic shows the main triggers for switching electricity suppliers in Great Britain in 2015, by age. Of those surveyed, 73 percent of 35-64-year-olds believed the new electricity supplier would be cheaper. This was generally the main trigger among all age groups, followed by believing in better customer service after switching and moving homes.
Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch?
* Base of the survey included all those with mains electricity, responsible for the electricity bill and who have ever switched their supplier. The survey included 87 15-34 year-olds, 331 35-64 year-olds, and 155 people 65 years or older.
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Ofgem, & Ipsos. (September 9, 2015). Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch? [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/315525/triggers-for-switching-electricity-suppliers-by-age-in-great-britain-uk/
Ofgem, und Ipsos. "Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch?." Chart. September 9, 2015. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/315525/triggers-for-switching-electricity-suppliers-by-age-in-great-britain-uk/
Ofgem, Ipsos. (2015). Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch?. Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/315525/triggers-for-switching-electricity-suppliers-by-age-in-great-britain-uk/
Ofgem, and Ipsos. "Thinking about The Last Time You Switched Your Electricity Supplier, What Was The Main Trigger Causing You to Switch?." Statista, Statista Inc., 9 Sep 2015, https://www.statista.com/statistics/315525/triggers-for-switching-electricity-suppliers-by-age-in-great-britain-uk/
Ofgem & Ipsos, Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch? Statista, https://www.statista.com/statistics/315525/triggers-for-switching-electricity-suppliers-by-age-in-great-britain-uk/ (last visited January 23, 2022)
