Triggers for switching electricity suppliers in Great Britain 2015, by age

This statistic shows the main triggers for switching electricity suppliers in Great Britain in 2015, by age. Of those surveyed, 73 percent of 35-64-year-olds believed the new electricity supplier would be cheaper. This was generally the main trigger among all age groups, followed by believing in better customer service after switching and moving homes.

Thinking about the last time you switched your electricity supplier, what was the main trigger causing you to switch?

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Release date

September 2015


United Kingdom (Great Britain)

Survey time period


Number of respondents


Age group


Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Base of the survey included all those with mains electricity, responsible for the electricity bill and who have ever switched their supplier. The survey included 87 15-34 year-olds, 331 35-64 year-olds, and 155 people 65 years or older.

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