Market share of the leading ethnic hair care brands in the U.S. 2014

Sales share* of leading 20 ethnic hair care brands in the United States in 2014

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Release date

June 2014

Region

United States

Survey time period

2014

Supplementary notes

IRI for the 52 weeks ended April 20, 2014. Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
Brands are listed in order based on their total sales figures. Data to be found on page 22 of DSN Magazine's June 23, 2014 edition.
* Percent share of segment.

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