Largest Hispanic TV markets in the United States in the 2016/17 TV season, by number of TV households

Loading statistic...
Expand statistic
Number of Hispanic TV households
Los Angeles1,933,480
New York1,456,790
Miami - Fort Lauderdale798,890
Dallas - Fort Worth553,080
San Antonio458,930
San Francisco - Oakland - San Jose427,430
Phoenix (Prescott)388,950
Harlingen - Weslaco - Brownsville - McAllen321,630
Sacramento - Stockton - Modesto291,950
Orlando-Daytona Beach-Melbourn269,320
San Diego268,410
Fresno - Visalia267,430
Albuquerque - Santa Fe263,850
© Statista 2017

Show further information

Show sources information

AdvertisementTableau Software
About This Statistic

This statistics displays the number of Hispanic TV households in the United States in the 2016/17 TV season. Ranked first is Los Angeles with 1.93 million Hispanic TV households.

Largest Hispanic TV markets in the United States

It may not come as a surprise that Los Angeles is the largest Hispanic TV market in the United States. Los Angeles is the second largest TV market in the United States, in which almost one of every two inhabitants (48.5 percent in 2011) is Hispanic. In 2011, California boasted the largest Hispanic population (14.36 million) of all US states, beating Texas, ranked second, by over 4.5 million people. According to 2011 data, California was home to over 27 percent of the entire 52 million Hispanic population in America.

Generally speaking, Hispanics consume significantly less TV content than the remaining U.S. population. With 127 monthly hours spent watching TV, Hispanics invest on average 17 hours less than their white counterparts, and 80 hours less than the Africa-American population. In 2012, the most popular Hispanic TV network was Univision with a household rating or 15 percent and approximately 3.5 million viewers. Ranked second was Telemundo with a rating of 5.5 and an audience of around 1.2 million.

According to data provided by Ipsos, 23 percent of the Hispanic population consumes TV content only in Spanish, 16 percent only in English. The remaining 61 percent watches TV programming in both languages. In comparison, 26 percent of the Hispanic population will read newspapers only in Spanish, 50 percent only in English. As little as 24 percent will use both languages to this end.

Show more
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Hispanic media in the U.S."

  • Media & language use
  • Television
  • Radio
  • Print media
The most important statistics
  • Advertising

Related Studies: Available to Download in PDF or PPTX Format

Hispanic media in the U.S.

All Information
in one Presentation

Hispanic media in the U.S.

Everything On "Hispanic media in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions