Largest Hispanic TV markets in the United States in the 2016/17 TV season, by number of TV households

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Number of Hispanic TV households
Los Angeles1,933,480
New York1,456,790
Miami - Fort Lauderdale798,890
Houston692,620
Dallas - Fort Worth553,080
Chicago535,870
San Antonio458,930
San Francisco - Oakland - San Jose427,430
Phoenix (Prescott)388,950
Harlingen - Weslaco - Brownsville - McAllen321,630
Sacramento - Stockton - Modesto291,950
Orlando-Daytona Beach-Melbourn269,320
San Diego268,410
Fresno - Visalia267,430
Albuquerque - Santa Fe263,850
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About This Statistic

This statistics displays the number of Hispanic TV households in the United States in the 2016/17 TV season. Ranked first is Los Angeles with 1.93 million Hispanic TV households.


Largest Hispanic TV markets in the United States

It may not come as a surprise that Los Angeles is the largest Hispanic TV market in the United States. Los Angeles is the second largest TV market in the United States, in which almost one of every two inhabitants (48.5 percent in 2011) is Hispanic. In 2011, California boasted the largest Hispanic population (14.36 million) of all US states, beating Texas, ranked second, by over 4.5 million people. According to 2011 data, California was home to over 27 percent of the entire 52 million Hispanic population in America.

Generally speaking, Hispanics consume significantly less TV content than the remaining U.S. population. With 127 monthly hours spent watching TV, Hispanics invest on average 17 hours less than their white counterparts, and 80 hours less than the Africa-American population. In 2012, the most popular Hispanic TV network was Univision with a household rating or 15 percent and approximately 3.5 million viewers. Ranked second was Telemundo with a rating of 5.5 and an audience of around 1.2 million.

According to data provided by Ipsos, 23 percent of the Hispanic population consumes TV content only in Spanish, 16 percent only in English. The remaining 61 percent watches TV programming in both languages. In comparison, 26 percent of the Hispanic population will read newspapers only in Spanish, 50 percent only in English. As little as 24 percent will use both languages to this end.

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