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Share of adults who have a Netflix subscription in the U.S. 2020, by ethnicity

According to a survey held in March 2020 in the United States, Hispanic Americans were the most likely to have a current Netflix subscription, with 63 percent saying that they subscribed to the service compared to 51 percent of White respondents. Interestingly though, more Hispanic adults than respondents from any other ethnic group said that they had never heard of Netflix.

Share of adults with a Netflix subscription in the United States as of March 2020, by ethnicity

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Sources

Release date

March 2020

Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which option best describes your familiarity with each of the following TV and movie streaming subscription services? Netflix

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Statistics on "Subscription video on demand market in the U.S."

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