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Influence of advertising quality on purchase decision worldwide 2013
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Influence of advertising quality on purchase decision worldwide 2013
Are you likely to buy products from brands that have great advertising?
by Statista Research Department,
last edited
Jul 16, 2014
The statistic presents information on the influence of advertising quality on purchase decision in selected countries worldwide as of October 2013. During a survey, 50 percent of respondents from India stated they were more likely to buy products from brands that had great advertising.
Are you likely to buy products from brands that have great advertising?
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by Statista Research Department,
last edited
Jul 16, 2014
The statistic presents information on the influence of advertising quality on purchase decision in selected countries worldwide as of October 2013. During a survey, 50 percent of respondents from India stated they were more likely to buy products from brands that had great advertising.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2014
- In cooperation with:
- Region
- Worldwide
- Survey time period
- September and October 2013
- Number of respondents
- >16,000*
- Age group
- 16/18-64 years
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
-
The study was conducted in 20 countries worldwide: Argentina, Australia,
Belgium, Brazil, Canada, China, France, Germany, Great Britain, India, Italy,
Japan, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey
and the United States of America.
Respondents from the U.S. and from Canada were 18 to 64 years of age, respondents from the remaining countries were 16 to 64 years of age.
In Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America 1,000 adults were surveyed. In the remaining countries 500.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2014
- In cooperation with:
More information
- Region
- Worldwide
- Survey time period
- September and October 2013
- Number of respondents
- >16,000*
- Age group
- 16/18-64 years
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
-
The study was conducted in 20 countries worldwide: Argentina, Australia,
Belgium, Brazil, Canada, China, France, Germany, Great Britain, India, Italy,
Japan, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey
and the United States of America.
Respondents from the U.S. and from Canada were 18 to 64 years of age, respondents from the remaining countries were 16 to 64 years of age.
In Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America 1,000 adults were surveyed. In the remaining countries 500.
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Statistics on "Back-to-college market"
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- Average back-to-college expenditure of parents in the United States in 2019, by category (in U.S. dollars)U.S. average back-to-college expenditure of parents 2019, by category
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- Total planned U.S. consumer expenditure on back-to-college food items from 2009 to 2019 (in billion U.S. dollars)U.S. planned expenditure on back-to-college food items 2009-2019
- Total planned U.S. consumer expenditure on back-to-college dorm or apartment furnishings from 2007 to 2019 (in billion U.S. dollars)U.S. planned expenditure on back-to-college dorm or apartment furnishings 2007-2019
- Total planned expenditure on shoes by U.S. consumers for back-to-college from 2007 to 2019 (in billion U.S. dollars)Total planned expenditure on shoes by U.S. consumers for back-to-college 2007-2019
- Total planned U.S. consumer expenditure on back-to-college personal care items from 2009 to 2019 (in billion U.S. dollars)U.S. planned expenditure on back-to-college personal care items 2009-2019
- Total planned U.S. consumer expenditure on back-to-college school supplies from 2007 to 2019 (in billion U.S. dollars)U.S. consumer planned expenditure on back-to-college school supplies 2007-2019
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Statistics on "Back-to-college market"
- Total combined planned back-to-school and back-to-college expenditure in the United States from 2007 to 2019 (in billion U.S. dollars)
- Total planned back-to-college expenditure in the United States from 2009 to 2019 (in billion U.S. dollars)
- Average back-to-college expenditure of parents in the United States in 2019, by category (in U.S. dollars)
- Average back-to-college expenditure of students in the United States in 2017, by category (in U.S. dollars)
- Average back-to-college expenditure per household in the United States in 2019, by region (in U.S. dollars)
- Average back-to-college expenditure of students in the United States in 2017, by region (in U.S. dollars)
- Average back-to-college expenditure of students in the United States in 2019, by class year (in U.S. dollars)
- Amount U.S. consumers planned to spend on back-to-college electronics from 2007 to 2019 (in U.S. dollars)
- Amount U.S. consumers planned to spend on back-to-college clothing and accessories from 2007 to 2019 (in U.S. dollars)*
- Amount U.S. consumers planned to spend on back-to-college shoes from 2007 to 2019 (in U.S. dollars)
- Amount U.S. consumers planned to spend on back-to-college dorm or apartment furnishings from 2007 to 2019 (in U.S. dollars)
- Back-to-college spending on food in the United States from 2017 to 2019 (in U.S. dollars)
- Amount U.S. consumers planned to spend on back-to-college school supplies from 2007 to 2019 (in U.S. dollars)*
- Amount U.S. consumers planned to spend on back-to-college collegiate branded gear or supplies from 2008 to 2019 (in U.S. dollars)
- Back-to-college spending on gift cards in the United States from 2017 to 2019 (in U.S. dollars)
- Amount U.S. college shoppers planned to spend on personal care items from 2017 to 2019 (in U.S. dollars)
- Total planned U.S. consumer expenditure on back-to-college electronics or computer-related equipment from 2007 to 2019 (in billion U.S. dollars)
- Total expenditure on back-to-college clothing and accessories by U.S. consumers from 2007 to 2019 (in billion U.S. dollars)
- Total planned U.S. consumer expenditure on back-to-college food items from 2009 to 2019 (in billion U.S. dollars)
- Total planned U.S. consumer expenditure on back-to-college dorm or apartment furnishings from 2007 to 2019 (in billion U.S. dollars)
- Total planned expenditure on shoes by U.S. consumers for back-to-college from 2007 to 2019 (in billion U.S. dollars)
- Total planned U.S. consumer expenditure on back-to-college personal care items from 2009 to 2019 (in billion U.S. dollars)
- Total planned U.S. consumer expenditure on back-to-college school supplies from 2007 to 2019 (in billion U.S. dollars)
- Total planned U.S. consumer expenditure on back-to-college collegiate branded gear or supplies from 2008 to 2019 (in billion U.S. dollars)
- As a parent, what is the total amount you expect to spend on back-to-college items this season?
- How much are you willing to spend on back-to-college supplies compared to last year?
- Most popular shopping destinations for back-to-college consumers in the United States in 2019
- As a parent, in what type(s) of retail environment(s) do you plan to do your back-to-college shopping?*
- As a student, in what type(s) of retail environment(s) do you plan to do your back-to-college shopping?*
- Which payment method do you plan to use most often when purchasing for back-to-college?
- When does your household plan to begin its back-to-college shopping
- Back-to-class shopping level of completion in the United States as of August 2018, by school type
- Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?*
- Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015, by age group
- Actions taken when commercials were shown during DVR recorded programs in the United States as of May 2015
- Actions taken when commercials were shown on linear TV during primetime in the United States from 2004 to 2015
- Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015
- Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
- Reasons for keeping promotional products by consumers in London (United Kingdom) in 2016
- Taking into consideration the different moments in which you saw outdoor advertising on digital screens, which of these statements fits your experience?
- Reasons for keeping promotional products by consumers in Paris (France) in 2016
- Number of people consuming alcoholic or non-alcoholic beer (cans, bottles) by frequency in France in 2015 (in thousands)
- Reasons for keeping promotional products by consumers in Berlin (Germany) in 2016
- Share of respondents who did the following with unwanted promotional products in London (United Kingdom) in 2016
- Reasons for keeping promotional products by consumers in Rome (Italy) in 2016
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