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Influence of advertising quality on purchase decision worldwide 2013

Are you likely to buy products from brands that have great advertising?

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Release date

July 2014



Survey time period

September and October 2013

Number of respondents


Age group

16/18-64 years

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

The study was conducted in 20 countries worldwide: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, India, Italy, Japan, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
Respondents from the U.S. and from Canada were 18 to 64 years of age, respondents from the remaining countries were 16 to 64 years of age.
In Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America 1,000 adults were surveyed. In the remaining countries 500.

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