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Private label/brand share of oral care purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of oral care products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought oral care products were asked to indicate which type they bought most regularly. Of respondents, the majority at 66 percent bought branded products, while 32 percent bought some form of own label product.

Private and brand share of oral care products chosen most regularly by shoppers in Great Britain in December 2012*

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Release date

March 2013


United Kingdom (Great Britain)

Survey time period

December 2012

Number of respondents

262 respondents

Age group

16 years and older

Special properties

All who buy oral care

Method of interview

Online survey

Supplementary notes

* Respondents were asked to indicate which type of product (private label or national brand type) they most regularly buy.

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Statistics on "Oral care consumption in the UK (Kantar Media TGI)"

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