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Mobile shopping: insurance product types researched in the UK 2014, by device

What are all the types of insurance transactions or purchases that you have used your mobile device to help research?**

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

over 2,000*

Special properties

smartphone and tablet users; mobile insurance shoppers***

Method of interview

Online survey

Supplementary notes

* Smartphone: n=325; tablet: n=405
** The question was phrased by the source as follows: "What are all the types of insurance transaction/purchases that you have used your [device] to help research in the past 30 days?"
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Insurance industry in the United Kingdom"

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