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What are all the types of insurance transactions or purchases that you have used your mobile device to help research?**

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Mobile shopping: insurance product types researched in the UK 2014, by device This statistic displays the most common types of insurance transactions or purchases that mobile users researched on their device in the United Kingdom (UK) in 2014, by mobile device. Ten percent of tablet users used their tablet to search for information about life insurance.
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Description Source More information
This statistic displays the most common types of insurance transactions or purchases that mobile users researched on their device in the United Kingdom (UK) in 2014, by mobile device. Ten percent of tablet users used their tablet to search for information about life insurance.
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Release date
July 2014
Region
United Kingdom
Survey time period
2014
Special properties
smartphone and tablet users; mobile insurance shoppers***
Method of interview
Online survey
Supplementary notes
* Smartphone: n=325; tablet: n=405
** The question was phrased by the source as follows: "What are all the types of insurance transaction/purchases that you have used your [device] to help research in the past 30 days?"
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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