Brazil: popular mobile shopping categories 2020

More than half (52 percent) of mobile shoppers surveyed in Brazil in March 2020 – amidst the COVID-19 outbreak – stated that they had bought clothing items using a mobile website or app. The category was followed by meals and electronics, mentioned by 50 and 48 percent of respondents respectively. Overall, 85 percent of smartphone owners in Brazil had already bought via mobile.

Most popular mobile shopping categories in Brazil as of March 2020

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Release date

April 2020



Survey time period

March 4 to 25, 2020

Number of respondents

1,753 mobile consumers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The source does not provide information on the age of respondents.
This question was phrased by the source as follows: "Marque quais categorias de produtos você já encomendou através de app ou site em seu smartphone."

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Statistics on "E-commerce in Brazil"

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