Brazil: favorite categories in smartphone shopping 2018

Most popular categories in mobile commerce among smartphone buyers in Brazil as of March 2018

by Marina Pasquali, last edited Sep 26, 2018
Brazil: favorite categories in smartphone shopping 2018 This statistic presents the most popular e-commerce categories among smartphone shoppers in Brazil as of March 2018. The favorite segment was clothing with 51 percent of smartphone users choosing that category, followed by consumer electronics with 47 percent.
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Most popular categories in mobile commerce among smartphone buyers in Brazil as of March 2018

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Share of respondents
Clothing51%
Consumer electronics47%
Meals37%
Cosmetics & personal hygiene33%
Fashion accessories32%
Books32%
Appliances32%
Food27%
Kitchen utensils25%
Toys21%
Sporting goods20%
Medication20%
Furniture18%
CDs & DVDs14%
Beverages14%
Handicrafts9%
Other6%
Share of respondents
Clothing51%
Consumer electronics47%
Meals37%
Cosmetics & personal hygiene33%
Fashion accessories32%
Books32%
Appliances32%
Food27%
Kitchen utensils25%
Toys21%
Sporting goods20%
Medication20%
Furniture18%
CDs & DVDs14%
Beverages14%
Handicrafts9%
Other6%
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by Marina Pasquali, last edited Sep 26, 2018
This statistic presents the most popular e-commerce categories among smartphone shoppers in Brazil as of March 2018. The favorite segment was clothing with 51 percent of smartphone users choosing that category, followed by consumer electronics with 47 percent.
Show more
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