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Reasons for not purchasing telecom services in the United Kingdom (UK) 2014

This statistic displays a ranking of factors that influenced mobile users not to make a telecom purchase after conducting product research on their device in the United Kingdom (UK) in 2014. At 18 percent, roughly one out of five respondents chose not to buy a telecom product because they did not find anything that appealed to them.

Why didn’t you make a purchase after using your mobile device to research telecom products?

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Release date

July 2014


United Kingdom

Survey time period


Number of respondents

205 respondents

Special properties

smartphone and tablet users who did not make a transaction

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Why didn’t you go on to make a purchase after using your [device] to research [category]?"

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Statistics on "Online shopping in the United Kingdom (UK)"

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