Location of shopping via tablet in the United Kingdom (UK) 2013-2014

This statistic displays the in-home and out-of-home usage of tablets for product research in the United Kingom (UK) from 2013 to 2014. In 2014, only 16 percent of tablet owners used their device outside of their home to look for product information, down from 19 percent in 2013.

Where were you when accessing product information on your tablet?*

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Release date

July 2014


United Kingdom

Survey time period

2013 and 2014

Number of respondents


Special properties

tablet users

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "Where were you when accessing the [category] information on your tablet?"
** n (2013) = 1,179, n (2014) = 1,320
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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