Product research via smartphone in the UK 2015 | Statista

This statistic shows how smartphone users in the United Kingdom used their device for online product research in 2015. During the survey period it was found that 32 percent of UK respondents had compared products, prices or features online via smartphone.

Which of these research activities did you perform using a smartphone?

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Release date

June 2015

More information

Region

United Kingdom

Survey time period

January to March 2014, January to March 2015

Number of respondents

938 respondents

Age group

16 years and older

Special properties

internet users, who recently made a purchase and researched online

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these did you do using a smartphone?"

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