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Time spent with TV among young adults in the U.S. 2011-2017
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Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)
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- Release date
- December 2017
- Region
- United States
- Survey time period
- Q1 2011 to Q2 2017
- Age group
- 18-24 years
- Special properties
- all live + DVR/time-shifted TV viewing
- Supplementary notes
- Figures have been converted to minutes.
- Region
- United States
- Survey time period
- Q1 2011 to Q2 2017
- Age group
- 18-24 years
- Special properties
- all live + DVR/time-shifted TV viewing
- Supplementary notes
- Figures have been converted to minutes.




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Everything On "Millennials in the U.S.: Media & Marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
- General
- Daily time spent with selected media in the United States in 2nd quarter 2018, by age group (in minutes)Time spent with media in the U.S. 2018, by age group
- Weekly time Millennials spent with selected media in the United States as of March 2016 (in minutes)Time Millennials spent with media in the U.S. in 2016
- Weekly time spent with selected media among female Millennials in the United States in 1st quarter 2017 (in minutes)Time female Millennials spent with media in the U.S. Q1 2017
- Millennial consumer electronic devices ownership rate in the United States as of January 2018, by ethnicityU.S. Millennials: consumer devices penetration by ethnicity 2018
- TV, video & film
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)U.S. TV consumption: daily viewing time in 2017, by age
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)Time spent with TV among young adults in the U.S. 2011-2017
- Average weekly time spent watching live TV among 18-to-24 year-olds in the United States from 2nd quarter 2014 to 2nd quarter 2018 (in hours) Weekly time spent watching live TV among 18-to-24 year-olds in the U.S. 2018
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)Millennials time spent viewing TV content on selected platforms worldwide 2017
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating scoreContemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- TV brand recognition* among Millennials in the United States as of April 2017TV brand recognition among Millennials in the U.S. 2017
- TV consumption methods of Millennials in the United States as of April 2017Ways in which Millennials watch TV in the U.S. as of 2017
- Radio & audio
- Weekly radio reach in the United States in 2018, by age and genderRadio reach in the U.S. in 2018, by age and gender
- Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic groupRadio listeners number in the U.S. in 2018, by demographic group
- Leading radio formats among Millennials in the United States in 2018Leading radio formats of U.S. Millennials 2018
- Monthly online radio reach in the United States in 2018, by ageOnline radio reach in the U.S. 2018, by age
- Share of consumers who stream or download music or radio on a weekly basis in the United States in 2017, by ageConsumers who stream or download music on a weekly basis in the U.S. 2017, by age
- Frequency of using paid podcast services in the U.S. 2017, by age groupFrequency of paid podcast service usage in the U.S. 2017, by age group
- Frequency of using free podcast services in the U.S. 2017, by age groupFrequency of free podcast service usage in the U.S. 2017, by age group
- Distribution of audiobook listeners in the United States in 2017, by ageAudiobook consumers in the U.S. 2017, by age
- Average daily time spent reading per capita in the United States in 2017, by age group (in hours)U.S. reading consumption: average reading time in 2017, by age
- Frequency of reading print newspapers by consumers in the United States as of May 2017, by age groupFrequency of reading print newspapers by U.S. consumers 2017, by age group
- Number of digital publishing users in the United States from 2015 to 2021, by age group (in millions)Digital Market Outlook: users of e-publishing in the U.S. 2015-2021, by age
- Frequency of reading digital newspapers by consumers in the United States as of May 2017, by age groupFrequency of reading digital newspapers by U.S. consumers 2017, by age group
- Number of print magazine issues read monthly in the United States in fall 2017, by age groupNumber of print magazines read in the U.S. 2017, by age group
- Frequency of reading print magazines by consumers in the United States as of May 2017, by age groupFrequency of reading print magazines by U.S. consumers 2017, by age group
- Frequency of reading digital magazines by consumers in the United States as of May 2017, by age groupFrequency of reading digital magazines by U.S. consumers 2017, by age group
- Printed book readers in the United States in 2018, by age groupPrinted book readers in the U.S. 2018, by age group
- News
- Leading news sources among young consumers in the United States as of 3rd quarter 2017Young adults' primary news sources in the U.S. 2017
- Share of consumers who pay for online editorial content in the United States as of 3rd quarter 2017, by ageConsumption of paid online editorial content in the U.S. 2017, by age
- Weekly reach of local TV news in the United States as of 1st quarter 2017, by age groupLocal TV news reach in the U.S. 2017, by age
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age groupCable TV news reach in the U.S. 2017, by age
- Weekly reach of national broadcast TV news in the United States as of 1st quarter 2017, by age groupNational broadcast TV news reach in the U.S. 2017, by age
- Weekly time spent listening to news radio in the United States from 2015 to 1st quarter 2017, by age group (in minutes)Time spent listening to news radio in the U.S. 2017, by age
- Monthly reach of television and digital news among Millennials in the United States as of December 2017Monthly TV and online news reach among Millennials in the U.S. 2017
- Main network used for television news among consumers in the United States as of May 2018, by ageMost used network for television news in the U.S.as of May 2018, by age
- Gaming
- Distribution of video gamers worldwide in 2017, by age group and genderGlobal gamer share worldwide in 2017, by age and gender
- Age breakdown of video game players in the United States in 2018Age of U.S. video game players in 2018
- Number of digital games users in the United States from 2015 to 2021, by age group (in millions)Digital Market Outlook: users of digital games in the U.S. 2015-2021, by age
- Average daily time spent playing games and using computer for leisure per capita in the United States in 2017, by age group (in minutes)U.S. daily time spent playing games and leisure computer use 2017, by age
- Distribution of eSports fans in the United States in 2017, by age groupDistribution of U.S. eSports fans 2017, by age
- Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by age groupVR and AR ownership and purchase intent among U.S. consumers 2017, by age
- Digital
- Weekly time spent by U.S. population accessing the internet via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on internet access via computer 2018, by age
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)U.S. weekly time spent on online video 2018, by age
- Average frequency of using an app per day according to mobile device users in the United States as of April 2018, by age groupAverage daily usage frequency per app in the U.S. 2018, by age group
- Share of adults who listen to an audio streaming service in the United States as of August 2017, by ageReach of audio streaming services in the U.S. 2017, by age
- Most important features of music streaming services among Millennials in the United States as of March 2018Important features of music streaming services among Millennials in the U.S. 2018
- Frequency of Instagram use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Instagram usage frequency 2016-2017
- Frequency of Snapchat use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017U.S. Millennial Snapchat usage frequency 2016-2017
- Marketing & advertising
- Millennial and Gen Z consumer relationship with brands worldwide in 2nd quarter 2017Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by age groupU.S. consumers who purchased products after seeing a TV ad in 2017, by age
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by age groupU.S. consumers who purchased products after seeing a print ad in 2017, by age
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by age groupU.S. consumers who purchased products after seeing an internet ad in 2017, by age
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age groupU.S. consumers influenced by social media ads to purchase products in 2017, by age
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age groupU.S. consumer attitude towards brands using AI to create ads in 2017
- Spending on mobile in-app purchases among young people the United Kingdom (UK) 2014
- Number of apps installed by young people in the United Kingdom (UK) 2014, by gender
- Addiction to mobile apps among young people in the United Kingdom (UK) 2014
- Types of mobile apps used actively by young people in the United Kingdom (UK) 2014
- Impact of mobile app reviews on young people in the United Kingdom (UK) 2014
- App monetization: preferred options among young people in the United Kingdom 2014
- Prompts to install a mobile app among young people in the United Kingdom (UK) 2014
- Mobile apps actively used by young people in the United Kingdom (UK) 2014, by gender
- Opinion: Stereotyping of young people in the media in Great Britain 2013
- Willingness to spend on mobile apps among young people in the United Kingdom 2014
- Number of mobile apps installed by young people in the United Kingdom (UK) 2014
- Millennials: Media inspires hostility toward young people in Great Britain 2013
- Opinions of the media's portrayal of young people in Great Britain 2013
- Barriers to app downloading among young people in the United Kingdom (UK) 2014
- Number of mobile apps used actively by young people in the United Kingdom (UK) 2014
- Young people who have engaged in negative coping behaviors Australia 2018
- Organization of the Olympics 2024 in Paris: opinion of the young French 2017
- U.S. metro areas with the highest percentage of population under 18 years old 2017
- Distribution of young people according to the age of their first kiss in France 2013
- Arab youth's assessment on their countries direction GCC 2017
- Video on demand in Europe
- Video Trends Report Q2 2017
- Television industry worldwide
- Television industry in Europe
- Television in Canada
- Television in Sweden
- Dalla TV al cinema 2017
- Netflix
- Subscription video on demand market in the U.S.
- Netflix in Europe
- Binge viewing in the United States
- Hulu
- Television industry in the Netherlands
- Television industry in Finland
- Television market in Denmark
- TV consumption methods of Millennials in the United States as of April 2017
- Age breakdown of video game players in the United States in 2018
- Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)
- Average frequency of using an app per day according to mobile device users in the United States as of April 2018, by age group
- Frequency of Instagram use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017
- Millennial and Gen Z consumer relationship with brands worldwide in 2nd quarter 2017
- To what extent do you agree or disagree with the statement: "The media portrays young people based on stereotypes rather than reality?"
- To what extent do you agree or disagree with the following statements about the media portrayal of young people?
- Top 20 metropolitan areas with with the highest percentage of population under 18 years old in the United States in 2017
- How old were you the first time you had a kiss on the mouth?
- Daily time spent with selected media in the United States in 2nd quarter 2018, by age group (in minutes)
- Weekly time Millennials spent with selected media in the United States as of March 2016 (in minutes)
- Weekly time spent with selected media among female Millennials in the United States in 1st quarter 2017 (in minutes)
- Millennial consumer electronic devices ownership rate in the United States as of January 2018, by ethnicity
- Weekly TV reach in the United States as of March 2018, by age group
- Average daily time spent watching TV per capita in the United States in 2017, by age group (in hours)
- Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 2nd quarter 2017 (in minutes)
- Average weekly time spent watching live TV among 18-to-24 year-olds in the United States from 2nd quarter 2014 to 2nd quarter 2018 (in hours)
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)
- Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating score
- TV brand recognition* among Millennials in the United States as of April 2017
- Number of digital video users in the United States from 2015 to 2021, by age group (in millions)
- Leading video viewing genres among Millennials in the United States as of April 2018, by device
- Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform
- Number of frequent moviegoers in the United States in 2017, by age (in millions)
- Number of movies seen per capita in a theater in the United States in 2017, by age
- Weekly radio reach in the United States in 2018, by age and gender
- Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic group
- Leading radio formats among Millennials in the United States in 2018
- Monthly online radio reach in the United States in 2018, by age
- Share of consumers who stream or download music or radio on a weekly basis in the United States in 2017, by age
- Frequency of using paid podcast services in the U.S. 2017, by age group
- Frequency of using free podcast services in the U.S. 2017, by age group
- Distribution of audiobook listeners in the United States in 2017, by age
- Average daily time spent reading per capita in the United States in 2017, by age group (in hours)
- Frequency of reading print newspapers by consumers in the United States as of May 2017, by age group
- Number of digital publishing users in the United States from 2015 to 2021, by age group (in millions)
- Frequency of reading digital newspapers by consumers in the United States as of May 2017, by age group
- Number of print magazine issues read monthly in the United States in fall 2017, by age group
- Frequency of reading print magazines by consumers in the United States as of May 2017, by age group
- Frequency of reading digital magazines by consumers in the United States as of May 2017, by age group
- Printed book readers in the United States in 2018, by age group
- Frequency of reading comic books among adults in the United States as of November 2018, by age group
- Leading news sources among young consumers in the United States as of 3rd quarter 2017
- Share of consumers who pay for online editorial content in the United States as of 3rd quarter 2017, by age
- Weekly reach of local TV news in the United States as of 1st quarter 2017, by age group
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age group
- Weekly reach of national broadcast TV news in the United States as of 1st quarter 2017, by age group
- Weekly time spent listening to news radio in the United States from 2015 to 1st quarter 2017, by age group (in minutes)
- Monthly reach of television and digital news among Millennials in the United States as of December 2017
- Main network used for television news among consumers in the United States as of May 2018, by age
- Average quarter hour (AQH) share for news/talk radio among Millennials in the United States from January 2014 to January 2018
- Distribution of video gamers worldwide in 2017, by age group and gender
- Number of digital games users in the United States from 2015 to 2021, by age group (in millions)
- Average daily time spent playing games and using computer for leisure per capita in the United States in 2017, by age group (in minutes)
- Distribution of eSports fans in the United States in 2017, by age group
- Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by age group
- Weekly time spent by U.S. population accessing the internet via computer as of 1st quarter 2018, by age group (in minutes)
- Share of adults who listen to an audio streaming service in the United States as of August 2017, by age
- Most important features of music streaming services among Millennials in the United States as of March 2018
- Frequency of Snapchat use among Millennial internet users in the United States from 1st quarter 2016 to 3rd quarter 2017
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by age group
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by age group
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age group
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group
- Have you ever spent money on in-app purchases?
- How many apps do you have downloaded onto your mobile phone in total?
- How addicted would you say you are to apps?
- What type of apps do you actively use on a weekly basis on your mobile phone?*
- What impact do reviews have on your decision to download an app?
- Which is your preferred app option?
- What most-often prompts you to install an app on your phone?
- How many of the apps on your mobile phone have you actively used in the last week?
- How likely are you to spend each of the following amounts on app that you really wanted?
- How many apps do you have downloaded onto your mobile phone in total?
- Opinions of the media's portrayal of young people among millennials aged 18 to 24 years in Great Britain 2013
- What most puts you off downloading a mobile app?*
- How many of the apps on your mobile phone have you actively used in the last week?
- Young people who have engaged in negative coping behaviors as a means of creating confidence in Australia as of April 2018
- Opinion of young French people in 2017 on the candidacy of Paris for the organization of the Olympic Games (OG) and Paralympic Summer Games 2024
- Gulf Cooperation Council youth 2017: Is your country going the right or wrong direction since the past five years?*
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