Impact of the coronavirus outbreak on TV sports viewers in Sweden 2020

After the coronavirus outbreak in Europe, the reach of TV sports channels significantly declined in Sweden due to sports events cancellations. While 99 thousand people watched broadcasts on the TV station Eurosport in week nine of 2020, the number of daily viewers of this channel amounted to only 32 thousand in week 17 of 2020. A similar development can be seen for the Swedish TV channel Sportkanalen, which recorded a drop of 80 thousand daily viewers during the same time period. From weeks 18 to 20 of 2020, the number of daily viewers of the TV sports stations slightly grew again or remained quite stable.

The first case of the coronavirus (COVID-19) in the Scandinavian country was confirmed on February 4, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Number of daily viewers of selected television stations for sports after the coronavirus outbreak in Sweden from week 9 to 20, 2020

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Source

Release date

May 2020

Region

Sweden

Survey time period

Week 9-20, 2020

Supplementary notes

The figures have been taken from several publications.

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Statistics on "Coronavirus: impact on the media and advertising industry in Scandinavia"

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