Preference for environmentally aware companies in Great Britain 2014, by generation

This statistic shows the proportion of grocery shoppers who prefer to buy from companies aware of the impact of environmental issues in Great Britain, by generation. According to the survey, younger generations are more likely to buy from companies that are conscious of environmental issues, with 54 percent of millennial consumers (aged 22 to 30) saying they prefer to buy from such companies.

Proportion of grocery shoppers' preferring to buy from companies "aware of the impact of environmental issues" in Great Britain in 2014, by generation

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses for the statement "I prefer to buy from companies that are aware of the impact of environmental issues".

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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