Share of weekly online grocery buyers U.S. 2023, by generation

Published by Statista Research Department, Mar 19, 2024
According to a survey conducted in April 2023, around 24 percent of U.S. Millennials engaged in online grocery shopping at least once a week. In contrast, only 13 percent of Boomers adopted the same behavior.

Share of consumers purchasing groceries online at least once a week in the United States in 2023, by generational cohort

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Release date

May 2023

Region

United States

Survey time period

April 3 to 10, 2023

Number of respondents

1,022 respondents

Age group

18-80 years

Method of interview

Online survey

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Topics

U.S. generations: grocery shopping behaviorDemographyFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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