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Penetration rate of fashion brands in Brazil 2012-2013

Average penetration rate* of fashion brands in Brazil in 2012 and 2013

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Release date

February 2014



Survey time period

2012 and 2013

Number of respondents


Method of interview

Online survey

Supplementary notes

* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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Statistics on "Footwear in Brazil"

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