Important factors in community shares crowdfunding investment decision in the UK 2014

This statistic shows the factors influencing the decision to invest through community shares crowdfunding within the United Kingdom (UK) alternative finance market as of 2014, listed by importance. At that time investment in the local community was considered to be a very important factor when deciding to invest by 55 percent of respondents.

How important are the following in your decision to invest in organisations/projects through community shares crowdfunding?

Very importantImportant Netiher important nor unimportantUnimportantVery unimportant
Investing in my local community55%34%9%2%1%
Doing social or environmental good53%41%6%1%0%
Organisation/project I invested in will create a stronger community53%40%7%0%0%
I feel my money is making a difference49%45%6%0%0%
Organisation / proejct I invested in will be owned democratically by the community42%42%14%2%0%
The ease of investment process8%44%33%11%4%
Supporting a friend or a family member7%19%38%20%15%
The prospect of financial returns4%20%38%26%13%
Gaining experience and confidence to set up my own share offer2%5%27%28%38%
To diversify my investment portfolio1%13%19%32%34%
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Release date

November 2014


United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

The shares might not add up to 100 percent due to rounding.

The source defines community shares as "the withdrawable share capital, unique to co-operative and community benefit society legislation".

The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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