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E-mail marketing: CTR and open rates in North America 2010-2019

Published by Valentina Dencheva, Jan 6, 2023
In the second quarter of 2019, the open rate for business-as-usual marketing e-mails sent in North America stood at 30.7 percent whereas the click-through rate amounted to 2.9 percent.

E-mail marketing open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 2nd quarter 2019

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Source

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Release date

October 2019

Region

North America

Survey time period

Q1 2010 to Q2 2019

Special properties

based on 19.3 billion e-mails sent in North America to source's clients across multiple industries

Supplementary notes

Figures for periods prior to Q2 2017 come from previous reporting.

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