E-mail marketing: CTR and open rates in North America 2010-2018

The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the fourth quarter of 2018. In the last measured quarter, the open rate stood at 34.1 percent whereas the click-through rate amounted to 3.1 percent.

E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 4th quarter 2018

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Release date

June 2019


North America

Survey time period

Q1 2010 to Q4 2018

Special properties

based on emails sent in North America by approximately Epsilon clients across multiple industries

Supplementary notes

Figures prior to Q4 2016 come from previous reporting.

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