In the second quarter of 2019, the open rate for business-as-usual marketing e-mails sent in North America stood at 30.7 percent whereas the click-through rate amounted to 2.9 percent.
E-mail marketing open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 2nd quarter 2019
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Epsilon. (October 14, 2019). E-mail marketing open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 2nd quarter 2019 [Graph]. In Statista. Retrieved March 06, 2021, from https://www.statista.com/statistics/378385/email-open-and-clickthrough-rates-north-america/
Epsilon. "E-mail marketing open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 2nd quarter 2019." Chart. October 14, 2019. Statista. Accessed March 06, 2021. https://www.statista.com/statistics/378385/email-open-and-clickthrough-rates-north-america/
Epsilon. (2019). E-mail marketing open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 2nd quarter 2019. Statista. Statista Inc.. Accessed: March 06, 2021. https://www.statista.com/statistics/378385/email-open-and-clickthrough-rates-north-america/
Epsilon. "E-mail Marketing Open and Clickthrough Rates (Ctr) in North America from 1st Quarter 2010 to 2nd Quarter 2019." Statista, Statista Inc., 14 Oct 2019, https://www.statista.com/statistics/378385/email-open-and-clickthrough-rates-north-america/
Epsilon, E-mail marketing open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 2nd quarter 2019 Statista, https://www.statista.com/statistics/378385/email-open-and-clickthrough-rates-north-america/ (last visited March 06, 2021)