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E-mail marketing: CTR and open rates in North America 2010-2017
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E-mail marketing: CTR and open rates in North America 2010-2017
E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the third quarter of 2017. In the last measured quarter, the open rate stood at 31.2 percent whereas the click-through rate amounted to 3.6 percent.
E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
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Description
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More information
The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the third quarter of 2017. In the last measured quarter, the open rate stood at 31.2 percent whereas the click-through rate amounted to 3.6 percent.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- North America
- Survey time period
- Q1 2010 to Q3 2017
- Special properties
- based on emails sent in North America by approximately Epsilon clients across multiple industries
- Supplementary notes
- Figures prior to Q2 2017 come from previous reporting.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- North America
- Survey time period
- Q1 2010 to Q3 2017
- Special properties
- based on emails sent in North America by approximately Epsilon clients across multiple industries
- Supplementary notes
- Figures prior to Q2 2017 come from previous reporting.
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Automated e-mail CTRs in the United Kingdom (UK) 2016, by sector
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- E-mail marketing spending in the U.S. 2014-2019
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Message types encouraging consumers to sign up for emails in the UK 2017
- E-mail marketing click-through rates in the United Kingdom (UK) 2017
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- Negative evaluations about email marketing in Spain 2015
- Optimal frequency of email marketing reception in Spain 2015
- E-mail marketing influence on purchase decision in the U.S. 2015
- Online retailers sending abandoned basket e-mails in the UK 2013
- Reasons for users opening an email marketing email Spain 2015
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Digital marketing in Sweden
- 2017 State of Email Report
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Automated e-mail click-through rates in the United Kingdom (UK) in 2016, by sector
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- Which from the following are effective methods to acquire new e-mail addresses?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- Are you able to calculate the revenue generated from your e-mail marketing activities?
- E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- What are the most significant challenges to successfully delivering automated email marketing programs?
- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Are you able to calculate the revenues generated from your e-mail marketing activities?
- How have e-mail marketing click rates trended over the past 12 months?
- What type of e-mail message helps you to encourage consumers to sign-up for your emails?
- E-mail marketing click-through rates in the United Kingdom (UK) in 2017
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015
- Negative opinions about the reception of offers on products through email marketing in Spain in 2015
- Recommended frequency of email marketing reception in Spain 2015
- Frequency with which consumers decide to buy products or services from promotional e-mails in the United States as of August 2015
- Share of online retailers sending abandoned basket e-mails to customers in the United Kingdom (UK) in 2013, by retailer type
- Claims for a user to open an advertising email in Spain 2015
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