The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the third quarter of 2017. In the last measured quarter, the open rate stood at 31.2 percent whereas the click-through rate amounted to 3.6 percent.
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E-mail marketing: CTR and open rates in North America 2010-2017
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E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
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The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the third quarter of 2017. In the last measured quarter, the open rate stood at 31.2 percent whereas the click-through rate amounted to 3.6 percent.
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The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the third quarter of 2017. In the last measured quarter, the open rate stood at 31.2 percent whereas the click-through rate amounted to 3.6 percent.
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- Release date
- February 2018
- Region
- North America
- Survey time period
- Q1 2010 to Q3 2017
- Special properties
- based on emails sent in North America by approximately Epsilon clients across multiple industries
- Supplementary notes
- Figures prior to Q2 2017 come from previous reporting.
More information
- Region
- North America
- Survey time period
- Q1 2010 to Q3 2017
- Special properties
- based on emails sent in North America by approximately Epsilon clients across multiple industries
- Supplementary notes
- Figures prior to Q2 2017 come from previous reporting.
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Statistics on "E-mail marketing in the U.S."
- Overview
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- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
- Market share of the most used e-mail clients as of December 2017Global email client market share 2017
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- Open rates of advertising e-mails worldwide in 2017, by industryOpen rates of marketing e-mails worldwide 2017, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by regionMean unsubscribe rates of marketing e-mails worldwide 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industryEngagement rates of marketing e-mails worldwide 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)Number of e-mail users worldwide 2017-2022
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The most important statistics
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The most important statistics
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- Spam
The most important statistics
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- Click-through rates in the United Kingdom (UK) 2017, by type of campaign
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail marketing spending in the U.S. 2014-2019
- E-mail message types preferred by consumers in the UK 2017
- E-mail marketing click-through rates in the United Kingdom (UK) 2017
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Automated e-mail CTRs in the United Kingdom (UK) 2016, by sector
- Outsourcing in email marketing Spain 2015
- Preferred frequency of being contacted by gyms via email Australia 2014
- Interest in personally relevant messaging in the United Kingdom 2015
- Email campaigns sent out by companies in Belgium 2016
- E-mail marketing: number of segments used in the United Kingdom (UK) 2013
Studies
- E-mail marketing in the U.S.
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracking Study 2018
- 2017 State of Email Report
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- DMA Insight: Marketer Email Tracking Study 2017
- Marketing personalization
- Digital marketing in Sweden
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
- Email Delivery Performance Survey 2012
- US Public Libraries Marketing and Communications Landscape
Statistics on the topic
Free statistics
- Planned changes to marketing budgets in the United States in 2017, by channel
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Average marketing e-mail open rates in the United States in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalization
- Global e-mail spam rate from 2012 to 2017
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Are you able to calculate the revenues generated from your e-mail marketing activities?
- What type of email message do consumers like to receive?
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
Premium Statistics
- Market share of the most used e-mail clients as of December 2017
- E-mail marketing profitability worldwide in 2015 and 2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region
- Open rates of advertising e-mails worldwide in 2017, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016
- How does your organization use its media budget for the following channels?
- E-mail marketing usage in the United States as of May 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Frequency of purchasing items found in brand/retailer marketing e-mails according to consumers in North America as of September 2016
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Personalized e-mail marketing target groups in North America as of September 2016
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
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- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
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- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
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- E-mail marketing click-through rates in the United Kingdom (UK) in 2017, by type of campaign
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- E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- E-mail marketing click-through rates in the United Kingdom (UK) in 2017
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015
- How have e-mail marketing click rates trended over the past 12 months?
- Automated e-mail click-through rates in the United Kingdom (UK) in 2016, by sector
- Outsourcing method of email marketing management in Spain in 2015
- Gym members' preferred frequency of being contacted by their fitness club via email in Australia in 2014
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- How many email campaigns did you send out in the previous year?
- How many segments were typically in each campaign?
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