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E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017

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E-mail marketing: CTR and open rates in North America 2010-2017 The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the third quarter of 2017. In the last measured quarter, the open rate stood at 31.2 percent whereas the click-through rate amounted to 3.6 percent.
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Open rateClick-through rate
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Open rateClick-through rate
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Description Source More information
The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the third quarter of 2017. In the last measured quarter, the open rate stood at 31.2 percent whereas the click-through rate amounted to 3.6 percent.
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Release date
February 2018
Region
North America
Survey time period
Q1 2010 to Q3 2017
Special properties
based on emails sent in North America by approximately Epsilon clients across multiple industries
Supplementary notes
Figures prior to Q2 2017 come from previous reporting.

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