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E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017

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E-mail marketing: CTR and open rates in North America 2010-2017 The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the first quarter of 2017. In the last measured quarter, the open rate stood at 33.5 percent whereas the click-through rate at 3.2 percent.
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Open rateClick-through rate
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Open rateClick-through rate
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Exclusive Premium statistic

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Description Source More information
The graph shows a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the first quarter of 2017. In the last measured quarter, the open rate stood at 33.5 percent whereas the click-through rate at 3.2 percent.
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Release date
July 2017
Region
North America
Survey time period
Q1 2010 to Q1 2017
Special properties
Q1 2017 data based on 9.9 billion emails sent in North America by approximately 150 Epsilon clients in Q1 2017 across multiple industries
Supplementary notes
A share of the figures was taken from earlier publications.

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