Private label value share in Europe 2018, by country

Share of private label value in selected European countries in 2018

Private label value share in Europe 2018, by country This statistic depicts the market share of private label goods in selected European countries in 2018, based on value. The countries included are the United Kingdom, Spain, France, the Netherlands, Germany, Italy, and Greece. The share of private label was highest in the United Kingdom, taking up 52.5 percent of total retail sales value, followed by Spain at 42.6 percent. Additionally, the share of private label in Europe by product category can be found at the following.
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Share of private label value in selected European countries in 2018

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Value market share
United Kingdom52.5%
Spain42.6%
Germany40.1%
France32.9%
Netherlands29.2%
Italy18.1%
Greece16.3%
Value market share
United Kingdom52.5%
Spain42.6%
Germany40.1%
France32.9%
Netherlands29.2%
Italy18.1%
Greece16.3%
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This statistic depicts the market share of private label goods in selected European countries in 2018, based on value. The countries included are the United Kingdom, Spain, France, the Netherlands, Germany, Italy, and Greece. The share of private label was highest in the United Kingdom, taking up 52.5 percent of total retail sales value, followed by Spain at 42.6 percent. Additionally, the share of private label in Europe by product category can be found at the following.
Show more
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Private label in the United Kingdom (UK)
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