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Private label/brand share of alcohol purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of alcohol British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought alcohol were asked to indicate which type they bought most regularly. The majority tended to buy national brands of alcohol rather than private label. Those who did generally buy private label alcohol tended to choose standard own labels rather than economy/value or premium own labels.

Private and brand share of alcohol chosen most regularly by shoppers in Great Britain in December 2012*

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Release date

March 2013


United Kingdom (Great Britain)

Survey time period

December 2012

Number of respondents

126 respondents

Age group

16 years and older

Special properties

All who buy alcohol

Method of interview

Online survey

Supplementary notes

* Respondents were asked to indicate which type of product (private label or national brand type) they most regularly buy.

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Statistics on "Private label in the United Kingdom (UK)"

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